PROVIDING ADVERTISING INFORMATION BY TELEPHONE

Brand	Owner	Address	Description
1-800-HALLMARK	HALLMARK LICENSING, INC.	MD 339 2440 Pershing Road Kansas City MO 64108	providing advertising information by telephone regarding independently operated stores located nationwide;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Marketing of goods and services on telephone lines and during a period from the commencement of a telephone call to the receipt and acceptance of that call (quiescent period) when the recipient of the call actuates his or her telephone. This quiescent period of time, during which a ringing signal is normally generated, is used for presentation of advertising or promotional messages, primarily to a caller, although it can be delivered to the recipient of the call, or both. In addition, the system provides for the use of messages during the normal ringing cycle time to effectively replace the ringing signal. The particular advertising or promotional message can be selected for a certain area, such as an area covered by a telephone switchboard or a certain party or characteristics of that party. In this way each individual telephone switchboard is capable of presenting a message different from the next telephone switchboard.