STREAMING AUDIOVISUAL MULTIMEDIA

Brand Owner (click to sort) Address Description
ALWAYS ON Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;
ARTDROP ARTDROP INC. 8180 Mannix Drive Los Angeles CA 90046 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand and audio-on-demand transmission;ART DROP;
B1G NETWORK + The Big Ten Conference, Inc. 5440 Park Place Rosemont IL 60018 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;BIG NETWORK PLUS;NETWORK;
B1G NETWORK+ The Big Ten Conference, Inc. 5440 Park Place Rosemont IL 60018 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;B ONE G NETWORK PLUS;NETWORK;
B1G+ The Big Ten Conference, Inc. 5440 Park Place Rosemont IL 60018 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;BIG PLUS; B ONE G PLUS;
BAD HABITS Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;
BE GIANT Giant Cinema, Inc. www.giantcinema.com 17209 Chesterfield Airport Rd Suite 111 Chesterfield MO 63005 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services and material on the Internet;
BIG TEN NETWORK+ The Big Ten Conference, Inc. 5440 Park Place Rosemont IL 60018 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;NETWORK;
BROADCAST DUB FUNIMATION GLOBAL GROUP 1200 LAKESIDE PARKWAY BUILDING 1 FLOWER MOUND TX 75028 streaming of audiovisual and multimedia content via the internet; transmission of audiovisual and multimedia content via the internet; video-on-demand transmission services;
BTN+ The Big Ten Conference, Inc. 5440 Park Place Rosemont IL 60018 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;BIG TEN NETWORK PLUS SIGN;
CARDIO BURN BY NEOU Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;CARDIO BURN;
CHAMPION WORLD NETWORK PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; electronic transmission of voice, data, images, signals, messages and information;WORLD NETWORK;
CONTV CON TV 251 LITTLE FALLS DRIVE WILMINGTON DE 19808 Streaming of audiovisual and multimedia content via the Internet; transmission and delivery of audiovisual and multimedia content via the Internet; video-on-demand transmission services;
CREATOR+ CreatorPlus, Inc. 10000 Washington Blvd., Suite 310 Culver City CA 90232 Streaming of audiovisual and multimedia material on the Internet;CREATOR PLUS; CREATOR AND;
CREATORPLUS CreatorPlus, Inc. 10000 Washington Blvd., Suite 310 Culver City CA 90232 Streaming of audiovisual and multimedia material on the Internet;CREATOR PLUS;
CWN PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; electronic transmission of voice, data, images, signals, messages and information;
DEFINE YOUR FUTURE PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; electronic transmission of voice, data, images, signals, messages and information;
DIVE QLOO INC. 195 Bowery, 3rd Floor New York NY 10002 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;
EVENTLAB STUDIOS LEGENDARY TEAMS 7633 E. ACOMA DR #206 SCOTTSDALE AZ 85260 Streaming of audiovisual and multimedia content via the Internet; Video streaming services, namely, an online video broadcasting; Podcasting being in the nature of transmission of podcasts; Livestream services in the nature of providing a real time electronic communication over a computer network; Broadcasting of film, television, radio recordings;EVENT LAB;STUDIOS;
EXSTREAM NETWORK Kingdom Digital Productions 3591 Potomac Ter East Point GA 30344 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;
FLIGHTHOUSE CREATE MUSIC GROUP, INC. 1320 N. Wilton Pl. Los Angeles CA 90028 Streaming of audiovisual and multimedia content via the internet; Transmission and delivery of audiovisual and multimedia content via the internet; Video-on-demand transmission services; electronic transmission of audio, video, digital and multimedia data via computers, televisions, mobile devices, tablet computers, and mobile phones; electronic transmission of audio, video, digital and multimedia data via the internet;FLIGHT HOUSE;
FULL OUT BY NEOU Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;
FUNIMATION FUNIMATION GLOBAL GROUP 1200 LAKESIDE PARKWAY BUILDING 1 FLOWER MOUND TX 75028 streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services; cable television broadcasting; broadcasting of television programs;
GALERIE Euclid Tech 251 Little Falls Drive Wilmington DE 19808 Streaming of audiovisual and multimedia content via the internet; electronic transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services; webcasting services; providing access to online forums, chat rooms, listservers for transmission of messages and blogs over the internet in the fields of entertainment, movies and films; providing online electronic bulletin boards for transmission of messages among computer users in the field of entertainment, movies and films; web messaging services; providing online forums and listservers for transmission of messages among computer users featuring entertainment, movies and films; streaming of movies, films, videos, and multimedia content on the internet;GALLERY;The English translation of the word GALERIE in the mark is GALLERY.;
GOBOPASS Gobopass 5507 Dumfries Dr. Houston TX 77096 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content; video-on-demand transmission services;
GREENLIGHT THE FUTURE OF ENTERTAINMENT FILMIO, INC. Suite 5 5825 Oberlin Drive San Diego CA 92121 Streaming of audiovisual and multimedia content via internet; transmission and delivery of audiovisual and multimedia content via the internet; video on-demand transmission services;
HEROPLAN.ORG PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; electronic transmission of voice, data, images, signals, messages and information;HERO PLAN;
HPO PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content in the nature of charitable services via the internet; transmission and delivery of audiovisual and multimedia content in the nature of charitable services via the internet; video broadcasting of charitable services; video-on-demand transmission services for charitable services; electronic transmission of voice, data, images, signals, messages and information in the nature of charitable services;
HUNTSTREAM KSE MOTV HOLDINGS 1000 Chopper Circle Denver CO 80204 Streaming of audiovisual and multimedia content via the Internet; Video-on-demand transmission services;HUNT STREAM;
ITVX FRANK ZAZZA 40 Memorial Highway, Suite 16A New Rochelle NY 10801 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;Audience measurement services in the media industry fields of television, video, internet video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media content; market research and market intelligence services; advertising and marketing services; business intelligence services; providing market research, market intelligence, and business intelligence services in the fields of media audience measurement and analytics, media audience data, brand placement and exposure, and social media activity and conversation; providing online computer databases featuring business intelligence in the fields of media audience measurement and analytics, media audience data, brand placement and exposure, and social media activity and conversation; providing online searchable computer databases featuring media industry research information in the fields of media audience measurement, audience data, and brand placement and exposure, and social media activity and conversation, and report creation and calculation tools; providing market reports, studies, data, statistics, and analytics related to media audience measurement, and audience data and brand placement and exposure, and social media activity and conversation; media monitoring and analytics services, namely, monitoring, reporting, and analyzing brand placement and exposure, consumer opinion, selection, consumption and social media activity and conversation regarding media for television, video, internet video, video-on-demand, video and computer games, online games, film, movie, movie box office, internet, broadband, and mobile audio-video broadcast and streamed entertainment content, and other media content; market research services, namely, media research services for audience viewership, opinions, participation, demographics and brand placement and exposure, and social media activity and conversation; media industry research services in the fields of television program ratings, statistics, and analytics, brand placement and exposure, and social media activity and conversation, and new media product trends and developments for business and advertising purposes; market opinion polling studies; public opinion polling; public opinion surveys; business and market research surveys; analysis and survey data analysis in the field of market research; public opinion polling data analysis; audience polling and survey services, namely, conducting polls and surveys in the media industry fields of television, film, movie, and movie box office media consumption and brand placement and exposure, and social media activity and conversation;
MAGNOLIA SELECTS Magnolia Pictures 1614 West 5th Street Austin TX 78703 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services; video streaming services via the internet, featuring independent films and movies;SELECTS;
NEO CAFE Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness; Video-on-demand transmission services on the internet related to wellness and physical fitness;
NICK VIACOM INTERNATIONAL INC. 1515 Broadway, 34th Floor New York NY 10036 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;
NICK JR. VIACOM INTERNATIONAL INC. 1515 Broadway, 34th Floor New York NY 10036 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;
OCTAGON Gary Crossland 16009 Teesdale Rd Edmond OK 73013 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT, NAMELY, TRAVEL DOCUMENTARY ACCOUNTS OF TOURS IN THE NATION OF ISRAEL, VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT, NAMELY, TRAVEL DOCUMENTARY ACCOUNTS OF TOURS IN THE NATION OF ISRAEL, VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES FEATURING TRAVEL DOCUMENTARY ACCOUNTS OF TOURS IN THE NATION OF ISRAEL;
OSCAST Lead Technology Capital Management HSDI 11820 Miramar Parkway, Suite 301 Miramar FL 33025 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet;
PASSIONFLIX Passionflix Inc. 405 Carlton Road Palmetto GA 30268 Streaming of audiovisual and multimedia content via the internet; Transmission and delivery of audiovisual and multimedia content via the internet; Video-on-demand transmission services; Transmission of voice, data, images, signals, messages and information; Transmission of downloadable audio-visual media content in the nature of full-length, partial-length, and clips from motion pictures, television programming, videos, music videos, and music; Web casting services;PASSION FLIX;
PEAK BY NEOU Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;
PHATHOM conner, steve 200 south humphrey Ave Oak Park IL 60302 Streaming of audiovisual and multimedia video content via the internet; transmission and delivery of audiovisual and multimedia data content via the internet; video-on-demand transmission services of entertainment material via the Internet;
QUICKFLIX KARMA MEDIA HOLDINGS c/o CKR LAW LLP 1800 Century Park East, 14th Floor Los Angeles CA 90067 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;QUICK FLICKS;
REDCAST Red.com, Inc. 94 Icon Foothill Ranch CA 92610 Streaming of audiovisual and multimedia content via the Internet; electronic transmission and delivery of audiovisual and multimedia content via the Internet; live audio and video transmission; electronic transmission and delivery of audio and visual content;RED CAST;
SIMULDUB FUNIMATION GLOBAL GROUP 1200 LAKESIDE PARKWAY BUILDING 1 FLOWER MOUND TX 75028 streaming of audiovisual and multimedia content via the internet; transmission of audiovisual and multimedia content via the internet; video-on-demand transmission services; broadcasting of television programs;
SOULFLIX Olson, Brian 7588 Rowland Street, Suite A198 City of Industry CA 91748 Streaming of audiovisual and multimedia content material on the Internet; Transmission and delivery of audiovisual and multimedia content via the internet; Video-on-demand transmission services;SOUL FLICKS;
STRIKE BY NEOU Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;The mark consists of the stylized word STRIKE with the word BY and the stylized word NEOU below the word STRIKE.;
SUPERSTARS ONLINE Jones, J'Sharlon 1368 28th Street Denver CO 80205 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;ONLINE;
SXSW ON SXSW Suite 1100 1400 Lavaca St. Austin TX 78701 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of video and audio via the internet, wireless communication networks, and other communication networks; video-on-demand transmission services;
SZN The Opphen Group Suite R 30 N Gould St Sheridan WY 82801 Streaming of audiovisual and multimedia material on the Internet;The mark was first used anywhere in a different form other than that sought to be registered at least as early as 06/17/2017;The mark was first used in commerce in a different form other than that sought to be registered at least as early as 06/17/2017;
TAFFER TIME Jon Taffer 410 South Rampart Blvd, Suite 390 Las Vegas NV 89145 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES; PROVIDING ONLINE FORUMS AND CHAT ROOMS IN THE FIELD OF RESTAURANT, BAR, HOTEL, NIGHTCLUB AND HOSPITALITY SERVICE MANAGEMENT AND FINANCE; PROVIDING ONLINE ELECTRONIC BULLETIN BOARDS FOR TRANSMISSION OF MESSAGES AMONG USERS IN THE FIELD OF RESTAURANT, BAR, HOTEL, NIGHTCLUB AND HOSPITALITY SERVICE MANAGEMENT AND FINANCE; WEB MESSAGING SERVICES;
TAFFER TV JON TAFFER 127 E. Warm Springs Road Las Vegas NV 89119 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES;TV;
TAFFER VIRTUAL TEACHING JON TAFFER 127 E. Warm Springs Road Las Vegas NV 89119 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES;VIRTUAL TEACHING;
TAFFERIZE JON TAFFER 127 E. Warm Springs Road Las Vegas NV 89119 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES;
THE NASHIONAL Nashional Concerts c/o Homestead / Red Light Management 1101 McGavock St. #300 Nashville TN 37203 Streaming of audiovisual and multimedia content via a global computer network; Internet radio, music and video broadcasting services; Electronic messaging; Peer-to-peer photo sharing and video sharing services, namely, electronic transmission of digital photo files, videos and audio visual content among internet users; telecommunications services, namely, electronic transmission of data, messages, graphics, images, audio, video and information; providing online forums for communication on music, entertainment and general interest; providing online chat rooms, e-mail and instant messaging services, and electronic bulletin boards for transmission of messages among users in the field of music, entertainment and general interest;THE NATIONAL;
THE PEOPLE'S NETWORK PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; electronic transmission of voice, data, images, signals, messages and information;THE PEOPLES NETWORK;NETWORK;
THE ROAD BACK Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;
THUNDERFLIX Samuel Douek 12336 Rye St. Studio City CA 91604 Streaming of audiovisual and multimedia material on the Internet; Video-on-demand transmission services via the Internet;
TUBI KIDS TUBI, INC. 10201 West Pico Boulevard Los Angeles CA 90035 Streaming of audiovisual and multimedia content via the Internet through connected devices; electronic transmission and delivery of audiovisual and multimedia content via connected devices; video-on-demand transmission services; Streaming of audio, visual, and audiovisual material via a global computer network;KIDS;
TUBI TV TUBI, INC. 10201 West Pico Boulevard Los Angeles CA 90035 Streaming of audiovisual and multimedia content via the Internet through connected devices; electronic transmission and delivery of audiovisual and multimedia content via connected devices; video-on-demand transmission services;TV;
TVT JON TAFFER 127 E. Warm Springs Road Las Vegas NV 89119 STREAMING OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; TRANSMISSION AND DELIVERY OF AUDIOVISUAL AND MULTIMEDIA CONTENT VIA THE INTERNET; VIDEO-ON-DEMAND TRANSMISSION SERVICES;
UFC DNA ZUFFA 6650 South Torrey Pines Drive Las Vegas NV 89118 Streaming of audiovisual and multimedia content via television systems and global computer network; video on demand transmission services; audiovisual broadcasting services over the internet; broadcasting of television programs; subscription internet broadcasting services; subscription television broadcasting services; transmission and delivery of audiovisual and multimedia content; transmission of webcasts;
UFC FIGHT PASS ZUFFA 6650 South Torrey Pines Drive Las Vegas NV 89118 Streaming of audiovisual and multimedia content via television systems and global computer network; video on demand transmission services; audiovisual broadcasting services over the internet; broadcasting of television programs; subscription internet broadcasting services; subscription television broadcasting services; transmission and delivery of audiovisual and multimedia content; transmission of webcasts;
UFC FIGHT PASS PRELIMS ZUFFA 6650 South Torrey Pines Drive Las Vegas NV 89118 Streaming of audiovisual and multimedia content via television systems and global computer network; video on demand transmission services; audiovisual broadcasting services over the internet; broadcasting of television programs; subscription internet broadcasting services; subscription television broadcasting services; transmission and delivery of audiovisual and multimedia content; transmission of webcasts;
ULO ARTDROP INC. 8180 Mannix Drive Los Angeles CA 90046 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand and audio-on-demand transmission;
UNIVERSAL TV MEDIA PRIVATE BRANDS, INC. 4609 East 91st Street Tulsa OK 74137 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video broadcasting; video-on-demand transmission services; transmission of voice, data, images, signals, messages and information;
URBAN BOX OFFICE Twentyone14 Apt. 214 1130 S. Flower Street Los Angeles CA 90015 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;
WE LIVE IT JORDAN OUTDOOR ENTERPRISES, LTD. 1390 Box Circle Columbus GA 31907 Streaming of audiovisual and multimedia content, namely, audio, video and audiovisual material featuring hunting, fishing, and outdoor recreation via the Internet; download of audiovisual and multimedia content, namely, transmission of digital files in the nature of audio and audiovisual material featuring hunting, fishing, and outdoor recreation;
WIZARD WORLD COMIC CON TV WIZARD WORLD 1440 Broadway, 23rd Floor New York NY 10018 Streaming of audiovisual and multimedia content via the internet; transmission and delivery of audiovisual and multimedia content via the internet; video-on-demand transmission services;COMIC CON TV;
YOGASCULPT Rhinoco Inc. 11455 SW 100 Terrace Miami FL 33176 Streaming of audiovisual and multimedia content on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction; Video-on-demand transmission services on the internet related to wellness and physical fitness, and wellness and physical fitness classes, training and instruction;YOGA SCULPT;
 

Where the owner name is not linked, that owner no longer owns the brand

   
Technical Examples
  1. An arrangement for inserting advertisement media into a streaming multimedia file destined for an end-user uses a caching inserter including a first cache for storing a loaded advertisement file and a second cache for holding the streaming multimedia file that needs to be buffered as the advertisement file is sent to the end-user. The advertisement file may be inserted at the beginning of the multimedia file, the end, or at any point during the stream. Once the advertisement begins to be sent to the end-user, the incoming multimedia stream is cached and then is played out of the cache once the advertisement has ended. As a result of the time delay associated with the advertisement, the remainder of the multimedia file must be cached then played out until the stream is complete.