BREAD FINANCIAL PAYMENTS, INC.

ALLIANCE DATA SELECT

Financial services, namely, electronic and non-electronic credit card transaction and payment processing for private label and co-branded credit cards; Financing of purchases in the nature of issuing credit cards; Online credit card transaction and bill payment processing services for businesses; Financial administration of credit card accounts for businesses featuring account application approval and statement review; Business services, namely, performing third party credit card issuance services;Marketing and the modeling of information for use in the capture and analysis of business and economic data and information; Providing consultation in the field of marketing strategy for private label and co-branded credit cards; Managing advertising and marketing campaigns for others; Direct marketing services for others in the form of electronic mail, direct mail, and point of sale marketing; Economic forecasting and analysis of business and economic information;DATA SELECT;

ASPIRE IMAGINE MORE

Advertising and marketing services, namely, promoting the goods and services of others; Business marketing consulting services; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Direct marketing advertising for others; Direct marketing consulting services; Marketing services;

B

The mark consists of a white stylized letter B inside a light blue circle.;The color(s) light blue and white is/are claimed as a feature of the mark.;Operation and administration of loyalty and incentive award programs; promoting credit cards and credit accounts by means of loyalty and incentive award programs; promoting the sale of goods and services of others by means of loyalty and incentive award programs; business administration of consumer loyalty programs; advertising, marketing, and promotional services in the field of loyalty and incentive award programs; data analysis and data modeling; consumer survey services; conducting surveys of consumers in relation to purchasing behavior; consumer credit and purchase behavior forecasting; business marketing and advertising consulting services; advertising, marketing, and promotional services in the field of consumer financing products and services; advertising and marketing consultancy in the field of consumer financing products and services; managing marketing and advertising campaigns for others; direct marketing and direct advertising services for others;