LOOKSMART GROUP, INC.

CLICKABLE

Online search engine marketing service for small-to-medium sized businesses, namely, application service provider featuring software used by businesses to self-manage, analyze, and improve search engine marketing performance in real time; application service provider featuring software used by search engine advertising agencies to assist small and medium-sized business clients to self-manage search advertising campaigns; providing temporary use of online non-downloadable software featuring an online open application program interface and suite of online advertising management and analysis tools for use by search advertising networks;

CLICKABLE

advertising and marketing services; advertising management services, namely, the compilation and dissemination of advertising matter; online advertising services for others; online advertising services for others, namely, online advertising services in the nature of business monitoring, namely, tracking web sites of others to provide strategy, insight, marketing, sales, return on investments, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions, advertising analysis in relation to advertising campaigns, website activities, return on investment, consumer trends, and reputation and customer relationship; marketing services, namely, consumer marketing research and providing statistical evaluations of marketing data; marketing services, namely, conducting consumer trend analysis; business consulting services, namely, monitoring and tracking websites and applications of others to analyze consumer trends, businesses, and market trends and actions; providing advertising, marketing and promotional services, namely, development of advertising campaigns for online media; ad placement services, namely, the dynamic creation of online display advertisements and web site placement services, namely, placing advertisements on websites for others; market research services regarding Internet usage habits and customer loyalty; marketing services, namely, compiling business data and information in relation to consumer demographics, lifestyle and behavior, and providing related marketing research, market reports and analyses for others; targeted advertising services in the nature of delivering different advertising content or advertisements to a website user based on his or her geographic location, and distribution of advertising materials via the Internet and wireless devices; promoting the goods and services of others via the Internet and wireless devices; dissemination of advertising for others via the Internet; providing business intelligence services;Providing temporary use of on-line non-downloadable software for tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information in the field of digital and online advertising, marketing, and analytics, namely, analytics for the measurement, collection, analysis and reporting of Internet data, from various sources through a single interface; Providing temporary use of on-line non-downloadable software for use by others that allows tagging, collecting, tracking, analyzing, reporting, integrating, controlling, managing and sharing a wide variety of data and information from various sources for improving the efficiency and effectiveness of online marketing and online advertising; Providing temporary use of on-line non-downloadable software used by businesses to self-manage, analyze, and improve online marketing and advertising performance and campaigns in real time; Providing temporary use of online non-downloadable software featuring an online open application program interface and suite of online marketing and advertising management and analysis tools all for the management and analysis of marketing and advertising campaigns; Software as a service (SAAS) featuring software for management, analysis, tracking, and optimizing of advertising and marketing campaigns, website activities, return on investment, consumer trends, and reputation and customer relationship management; Providing temporary use of online non-downloadable software featuring an online open application program interface and suite of online advertising management and analysis tools for use by search advertising networks; Software as a service (SAAS) featuring software to track, log and analyze Internet usage habits, Internet searching habits, customer loyalty, demographic, lifestyle and behavioral data and information; Software as a service (SAAS) featuring software, for generating market research data, reports and analyses, and other marketing and advertising information for marketing and advertising purposes;

LOOKSMART

providing an online database and directories in the fields of entertainment, sports and education; electronic publishing services, namely publication of text and graphic works of others in the fields of entertainment, sports, education, travel, financial information, business, news, science, health, family, home and society by means of electronic communications networks;[providing an online database and directories in the field of travel];[ electronic mail services ];[providing an online database and directories in the field of financial information];LOOK SMART;dissemination of advertising matter; market research services; demographic research services; electronic billboard advertising; dissemination of advertising for others by means of electronic communications networks; providing an online database and directories in the field of business;computer services, namely, navigation engines and search engines for obtaining information available through electronic communications networks [and providing reviews of sites on electronic communications networks;] providing an online database and directories in the fields of news, science, health, family, home and society;

LOOKSMART

The mark consists of the word LOOKSMART, with the letter K stylized as a vertical line and a three-pronged shape.;LOOK SMART;Color is not claimed as a feature of the mark.;Dissemination of advertising matter; market research services; demographic research services; electronic billboard advertising; dissemination of advertising for others by means of electronic communications networks; providing an online database and directories in the field of business;