Macerich Partnership, L.P., The

AN OLD GLORY-OUS CELEBRATION

AN OLD GLORIOUS CELEBRATION;DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; AND CONDUCTING MARKETING STUDIES AND PREPARING MARKET RESEARCH REPORTS FOR OTHERS;

BOULDER

DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; CONDUCTING MARKETING STUDIES AND PREPARING RESEARCH REPORTS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM; PROVIDING INFORMATIONAL AND PROMOTIONAL SERVICES; DEVELOPMENT OF PROMOTIONAL SERVICE CAMPAIGNS; DEVELOPMENT OF TENANT MOTIVATION AND SALES PROMOTIONAL CAMPAIGNS; AWARD SERVICES, NAMELY SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND/OR COMMUNITY SERVICE; LEASING, OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS; COMMUNITY SERVICE ORIENTED PROJECTS; CHARITABLE FUND RAISING SERVICES; RENOVATION, DEVELOPMENT AND REDEVELOPMENT OF SHOPPING CENTERS AND MALLS;SURVEILLANCE SYSTEMS SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; ELECTRONIC COMMERCE SERVICES RELATED TO CONDUCTING MARKETING STUDIES AND PREPARING RESEARCH REPORTS; ELECTRONIC COMMERCE SERVICES RELATED TO PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM; ELECTRONIC COMMERCE SERVICES RELATED TO PROVIDING INFORMATIONAL AND PROMOTIONAL SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO DEVELOPMENT OF PROMOTIONAL SERVICE CAMPAIGNS; ELECTRONIC COMMERCE SERVICES RELATED TO DEVELOPMENT OF TENANT MOTIVATION AND SALES PROMOTIONAL CAMPAIGNS; ELECTRONIC COMMERCE SERVICES RELATED TO SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO CUSTOMER SERVICE AND/OR COMMUNITY SERVICE; ELECTRONIC COMMERCE SERVICES RELATED TO LEASING, OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS; ELECTRONIC COMMERCE SERVICES RELATED TO COMMUNITY SERVICE ORIENTED PROJECTS; ELECTRONIC COMMERCE SERVICES RELATED TO CHARITABLE FUND RAISING SERVICES; ELECTRONIC COMMERCE SERVICES RELATED TO RENOVATION, DEVELOPMENT AND REDEVELOPMENT OF SHOPPING CENTERS AND MALLS; ELECTRONIC COMMERCE SERVICES RELATED TO THE SALE OF GOODS AND SERVICES;

HOLIDAYOLOGY

HOLIDAY OLOGY;developing holiday and special occasion sales promotional campaigns for others; and conducting marketing studies and preparing research reports for others;

KNOW BEFORE YOU GO

PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH MALL TENANT PROMOTIONAL CAMPAIGNS, GIFT CERTIFICATES AND HOLIDAY AND SPECIAL OCCASION PROMOTIONAL CAMPAIGNS FOR BUSINESSES; PROVIDING SHOPPERS' GUIDE, CUSTOMER SERVICE AND COMMUNITY SERVICE INFORMATION;

M

Real estate development and real estate redevelopment of shopping centers, mixed-developments and malls; custom construction and renovation of buildings;Leasing of shopping mall space and providing on-line leasing information in connection therewith; building management of shopping centers and malls;Color is not claimed as a feature of the mark.;Developing promotional campaigns for businesses, organizations and communities; promoting the goods and services of others by creating and distributing promotional and informational materials; business marketing consulting services in the field of locations for retail shopping center and mall tenants; providing business marketing information and public relations services; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; customer service for tenants of retail shopping centers and malls;

OLD GLORY-OLOGY

OLD GLORY OLOGY;developing holiday and special occasion sales promotional campaigns for others; and conducting marketing studies and preparing market research reports for others;

ONE GREAT CARD

Transportation of persons via automobile, passenger van, shuttle, and bus; electronic commerce services related to transportation services, namely providing schedules for transportation to shopping malls and shopping centers;Providing business information and promotional services to businesses, namely developing holiday and special occasion sales promotional campaigns for businesses, developing promotional service campaigns for businesses, developing tenant sales motivation and sales promotional campaigns for businesses, promoting the goods and services of others through a shopping rewards program, and promoting the goods and services of others through the issuance of gift certificates and vouchers; conducting marketing studies and preparing research reports; electronic commerce services related to developing holiday and special occasion sales promotional campaigns for others; electronic commerce services, namely, conducting on-line marketing studies for others and providing on-line market research reports; electronic commerce services, namely, promoting the goods and services of others through an on-line shopping rewards program; electronic commerce services, namely, providing business information and promotional services to businesses and consumers regarding shopping center activities and services via a global computer network; electronic commerce services, namely development of promotional campaigns for businesses via a global computer network; electronic commerce services, namely, development of tenant sales motivational and sales promotional campaigns for businesses; electronic commerce services, namely, on-line distribution of electronic gift certificates and vouchers; electronic commerce services, namely, electronic retail services, namely, electronic retailing services via a global computer network featuring general merchandise and services;CARD;

SAVE THE STUBS

promoting the goods and services of others through a shopping reward program;

SCHOOL CENTS

charitable fund raising services;

SHOPPING IN AMERICA

PROVIDING ADVERTISING AND PUBLICITY SERVICES FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING INFORMATION REGARDING DEMOGRAPHICS FOR THE RETAIL SHOPPING CENTER INDUSTRY; CONDUCTING MARKET RESEARCH RELATED TO THE RETAIL SHOPPING CENTER INDUSTRY; CREATING AND UPDATING ADVERTISING MATERIAL FOR RETAIL SHOPPING CENTERS AND MALLS; BUSINESS MARKETING SERVICES FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING BUSINESS MARKETING INFORMATION IN THE FIELD OF CONSUMER SHOPPING DEMOGRAPHICS FOR RETAIL SHOPPING CENTERS AND MALLS; PROVIDING BUSINESS MARKETING INFORMATION, NAMELY DISSEMINATION OF MARKET RESEARCH RESULTS TO OTHERS; CONDUCTING BUSINESS RESEARCH IN THE FIELDS OF CONSUMERS AND RETAILERS; CONDUCTING BUSINESS AND MARKET RESEARCH SURVEYS CONCERNING CONSUMERS AND RETAILERS; CONDUCTING MARKETING SURVEYS; BUSINESS RESEARCH SERVICE, NAMELY PREPARING RESEARCH REPORTS FOR OTHERS IN CONNECTION WITH RETAIL SHOPPING CENTER AND MALL SERVICES;