MICHAEL HILL FRANCHISE PTY LIMITED

BY MY SIDE

The mark consists of the stylized term BY MY SIDE.;Jewellery, including rings, necklaces, pendants, earrings, charms, chains, bracelets, brooches and bangles; Beads for making jewellery; Custom jewellery; Jewellery ornaments, pewter jewellery and trinkets being jewellery; Precious stones including diamonds, opals, pearls and coloured stones; Goods in precious metals and their alloys including goods of gold, silver and platinum, goods in precious metals or coated therewith, namely, jewellery, rings, necklaces, pendants, earrings, jewelry charms, jewelry chains, bracelets, brooches, bangles and cuff links of precious metal; Horological and chronometric instruments including watches and clocks, including watches with alarms, divers' watches, electric watches, electronic watches, jewellery watches, mechanical watches with automatic winding, mechanical watches with manual winding, wrist watches, pendant watches, pocket watches, sports watches, watches made of gold, watches made of precious metals, watch bracelets; Bracelets and watches combined; Metal expanding watch bracelets; Watches incorporating a memory function, excluding smart watches; Straps for watches and bands for watches including leather watch straps, metal watch bands, non-leather watch straps; Faces for watches including dials for watches and hands for watches; Jewellery containing crystal or glass; Jewellery cases and caskets of precious metals; Jewellery cases and caskets; Parts and accessories for each of the foregoing falling into this class, namely, jewellery bails, necklace end connectors, jewellery chain extensions, jewellery clasps and toggles, earring clutch backs, earring posts and stud ear wires, jewellery ring holders, boxes and cases for jewellery;Color is not claimed as a feature of the mark.;Advertising and promotional services, retail store services, wholesale store services, and distributorship services in the field of jewellery, goods of precious metal and their alloys, goods in precious metals or coated therewith, precious and semi-precious stones, jewellery cases, jewellery caskets, perfume, perfume bottles, charms, bracelets, necklaces, chains, rings, trinkets, goods of shell, amber and mother-of-pearl, horological instruments, chronometric instruments, watches and clocks, and parts and accessories for each of the foregoing; Marketing and advertising services; Business information services; Compilation and systemisation of information into databases; Administration of customer loyalty programmes and schemes for commercial, promotional and advertising purposes; Administration of a customer loyalty recognition program for commercial, promotional and advertising purposes; Providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating business; Providing incentive award programs through the issuance and processing of loyalty points for purchase of a company's goods and services; Promoting the sale of goods and services of others through the distribution of incentive award programs; Incentive award programs to promote the sale of products and services of others; Database management; Invoicing services; Information, advisory and consultancy services in relation to the aforementioned services; Provision of all of the aforementioned services electronically, including via the Internet;