Personalized Beauty Discovery, Inc.

BEAUTY FOR ALL

Advertising services; marketing services; sales promotion; arranging, promoting and conducting exhibitions and trade shows in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; on-line retail store services in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; online retail store services featuring subscription boxes containing beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; administration of a consumer membership program services, namely, membership services providing participants with product samples and discounts in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; administration of a of loyalty program services to reward members with special pricing and discounts on beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; promoting the goods and services of others by providing websites featuring product information and reviews, information about consumer purchasing behavior and trends, product how-to articles and videos, all in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health wellness, fitness, fashion, home decor, and technology products; compiling, analyzing, processing, predicting and providing business data namely, customer preference and product usage data to providers of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products for business purposes; branding services, namely, consulting, development, management and marketing of brands for business and/or individuals in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; marketing and branding services, namely, providing customized communications programs to obtain consumer insights and developing branding strategies in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; developing marketing strategies, concepts, and tactics, namely, audience development, brand awareness, and customer relations in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; business consulting services, namely, providing business assistance in the development strategies and creative ideation in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; providing advertising, marketing and promotion services, namely, development of advertising campaigns for television, print, and digital media in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; business consulting services in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology;Product research and development for others in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; creation, design and development of websites for others in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology;

BFA IMPACT

Providing investment funding in diverse businesses and entrepreneurs; providing grants to diverse businesses and entrepreneurs; philanthropic services, namely, monetary donations;Advertising, marketing and promotional services; promoting the goods and services of others; promoting the goods and services of diverse businesses and entrepreneurs; promoting public awareness of diverse businesses and entrepreneurs; assistance and advisory services and consultancy with regard to business planning, business analysis, business management, and business organization for diverse businesses and entrepreneurs; providing a website featuring educational information in the area of global sustainable business solutions and fair trade practices;

BFA INDUSTRIES

Advertising services; marketing services; sales promotion; arranging, promoting and conducting exhibitions and trade shows in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; on-line retail store services in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; online retail store services featuring subscription boxes containing beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; administration of a consumer membership program services, namely, membership services providing participants with product samples and discounts in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; administration of a of loyalty program services to reward members with special pricing and discounts on beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products; promoting the goods and services of others by providing websites featuring product information and reviews, information about consumer purchasing behavior and trends, product how-to articles and videos, all in the fields of beauty, cosmetics, makeup, skincare, haircare, personal care, health wellness, fitness, fashion, home decor, and technology products; compiling, analyzing, processing, predicting and providing business data namely, customer preference and product usage data to providers of beauty, cosmetics, makeup, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology products for business purposes; branding services, namely, consulting, development, management and marketing of brands for business and/or individuals in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; marketing and branding services, namely, providing customized communications programs to obtain consumer insights and developing branding strategies in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; developing marketing strategies, concepts, and tactics, namely, audience development, brand awareness, and customer relations in the fields of beauty, makeup, cosmetics, skincare, haircare, personal care, health, wellness, fitness, fashion, home decor, and technology; business consulting services, namely, providing business assistance in the development of strategies and creative ideation in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; providing advertising, marketing and promotion services, namely, development of advertising campaigns for television, print, and digital media in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; business consulting services in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology;INDUSTRIES;Product research and development for others in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology; creation, design and development of websites for others in the fields of beauty, makeup, cosmetics, skincare, hair care, personal care, health, wellness, fitness, fashion, home decor, and technology;

BLOOMWELL

Dietary and nutritional supplements; vitamins; vitamin supplements; food supplements; herbal supplements; mineral supplements;BLOOM WELL;Topical lotions, sprays, creams and oils for cosmetic use for the body, skin, hair and nails;

COMPLEX CULTURE

Non-medicated skin care preparations; Non-medicated skin care products, namely, facial soap; Non-medicated skin care preparations, namely, skin serums, creams, lotions, gels, toners, cleansers, cleaners, peels, bronzers, powders, concealers, and exfoliants; Non-medicated skin care products, namely, facial scrubs, body scrubs, face masks, hand masks, foot masks, body balm, body polish, body mists, skin cleansers, skin moisturizers, pore treatments, and cleansing bars, lotions, and cosmetic pads;Make-up tools, namely, sponges for makeup application; Eyeliner brushers; Lip brushes; Sponges for applying make-up; Cosmetic applicators, namely, foam cushions, sponges, spoolies, brushes and foam applicator sticks; Stencils for applying make-up; Exfoliating pads;

COMPLEX CULTURE

Cosmetics; Colored cosmetics;Cosmetic brushes; Make-up brushes; Eyebrow brushes; Body brushes; Blush brushes; Foundation brushes;

DESTINATION: IPSY

Organizing live exhibition programs and providing educational demonstrations in the field of cosmetics, beauty, skin, nail and hair care products featuring group discussions about beauty products, beauty tips and techniques for educational and entertainment purposes; educational services, namely, providing tutorial sessions about application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques; online journals, namely, non-downloadable video blogs featuring information about application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques; providing a website featuring non-downloadable instructional videos in the field of application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques;Arranging, promoting and conducting trade shows in the field of beauty products and techniques;Beauty consultations; providing information on beauty; providing on-site beauty salon services; mobile make-up application services;

DISCOVER YOURSELF

Entertainment, namely, providing information, news and non-downloadable videos in the field of beauty; educational services, namely, conducting conferences in the fields of cosmetics, make-up, skin care, hair care and beauty accessories; educational training and services, namely, organizing and developing educational programs and conferences in the fields of beauty care directed to amateurs and professionals in the beauty industry; educational services, namely, panel discussions and workshops in the fields of developing a business on social media or creating a social media channel; organizing live exhibition programs and providing educational demonstrations in the fields of cosmetics, beauty, skin, nail and hair care products featuring group discussions about beauty products and beauty tips and techniques for educational and entertainment purposes; educational services, namely, providing tutorial sessions about application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques; online journals, namely, non-downloadable video blogs featuring information about application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques; providing a website featuring non-downloadable instructional videos in the fields of application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques; tutorials and how-to instruction for beauty care, namely, beauty arts instruction;Downloadable computer software and applications for mobile devices for the purpose of shopping, accessing a user profile, read or participate in blogs an online chats; downloadable computer software to enable the uploading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing of electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content and information via the internet and other communications networks, all in the fields of cosmetics, beauty and skin care products; downloadable computer software to enable the sharing of multimedia content and comments among users; downloadable video recordings in the fields of cosmetics, beauty and skin care; downloadable video recordings featuring instructional information about the application and use of make-up, use of make-up tools, application and use of skin care and hair care products, use of hair accessories, and overall beauty and styling tips and techniques;Cosmetic bags sold empty; make-up bags sold empty; accessory bags for make-up or make-up sets, make-up tools, body and beauty care sold empty; travel bags; travelling bags; toiletry bags sold empty;Cosmetics; non-medicated cosmetics; colored cosmetics; make-up; make-up sets consisting of multiple shades of eyeshadow, blush and highlighter; non-medicated skin care preparations; non-medicated skin care products, namely, facial soap; non-medicated skin care preparations, namely, skin serums, creams, lotions, gels, toners, cleansers, cleaners, peels, bronzers, powders, concealers, and exfoliants; non-medicated skin care products, namely, facial scrubs, body scrubs, face masks, hand masks, foot masks, body balm, body polish, body mists, skin cleansers, skin moisturizers, pore treatments, and cleansing bars, lotions, and cosmetic pads; toiletry bags and cases sold filled with cosmetics, non-medicated cosmetics, make-up or make-up sets of eyeshadows, blush or highlighters for storage or transportation;Advertising services; marketing services; sales promotion; arranging, promoting and conducting exhibitions and trade shows in the fields of cosmetics, beauty and skin care products and techniques; on-line retail store services in the fields of cosmetics, beauty and skin care products; online retail store services featuring subscription boxes containing cosmetics, beauty and skin care products; administration of a consumer membership program for enabling participants to receive product samples and discounts in the fields of cosmetics, beauty and skin care products; loyalty program services to reward members with special pricing and discounts on cosmetics, beauty and skin care products; promoting the goods and services of others by providing a website featuring product information and reviews, information about consumer purchasing behavior and trends, product how-to articles and videos, discounts and coupons for the goods and services of others, and links to the retail websites of others, all in the fields of cosmetics, beauty and skin care products; compiling, analyzing, processing and providing customer preference and product usage data to providers of cosmetics, beauty and skin care products for business purposes;Make-up tools, namely, brushes, puffs and sponges for make-up application; cosmetic brushes; make-up brushes; eyebrow brushes; body brushes; blush brushes; foundation brushes; eyeliner brushers; lip brushes; sponges for applying make-up; cosmetic applicators, namely, foam cushions, sponges, spoolies, brushes, and foam applicator sticks; stencils for applying make-up; synthetic hairs and fibers for cosmetic brushes, make-up brushes, eyebrow brushes, body brushes, blush brushes, foundation brushes, eyeliner brushers, and lip brushes;

EM

The mark consists of a triangle overlapped by a cube incorporating the letter E into the top panel and the letter M into the front panel.;Color is not claimed as a feature of the mark.;Cosmetic brushes and combs;