Where the owner name is not linked, that owner no longer owns the brand
Technical Examples
The advent of new and sophisticated web services provided by Service Providers to users, services that individually require authentication of user and authorization of access, brings the needs for a new service to facilitate such authentication and access, a service referred to as Single Sign-On (SSO). The basic principle behind SSO is that users are authenticated once at a particular level, and then access all their subscribed services accepting that level of authentication.