ANALYSIS TELEVISION VIEWER DATA

Brand	Owner	Address	Description
VAMOS	Simulmedia, Inc.	401 Park Avenue South New York NY 10016	analysis of television viewer data for advertising and marketing purposes to identify and reach target audiences and to provide return on investments in advertising;The English translation of VAMOS in the mark is LET'S GO.;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A television program is received that includes an index that identifies multiple television program segments contained in the television program. The index of program segments is displayed to a television viewer, and the television viewer is allowed to select at least one program segment for recording. The index of program segments can identify the name of each program segment, the time period during which each program segment is transmitted, the program type for each program segment, the content rating for each program segment, or whether the viewer is required to watch a particular program segment. The selected program segments may be recorded on a video recorder. The television viewer is also allowed to select the order of viewing of the program segments.