BRAND AWARENESS COUNTER MAT

Brand	Owner	Address	Description
BRAND AWARENESS COUNTERMAT	CATALINA MARKETING CORPORATION	200 CARILLON PARKWAY ST. PETERSBURG FL 33716	BRAND AWARENESS COUNTER MAT;Promoting the sale of goods and services of others through the dissemination of printed advertising messages and information;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

The invention provides systems and methods that can be used for targeted advertising. The system determines where to present impressions, such as advertisements, to maximize an expected utility subject to one or more constraints, which can include quotas and minimum utilities for groups of one or more impression. The traditional measure of utility in web-based advertising is click-though rates, but the present invention provides a broader definition of utility, including measures of sales, profits, or brand awareness, for example. This broader definition permits advertisements to be allocated more in accordance with the actual interests of advertisers.