Where the owner name is not linked, that owner no longer owns the brand
Technical Examples
A method, identification tag reader and computer program product for communication with an identification tag are disclosed. To communicate with the tag, identification data may be retrieved from an identification tag. A guest identification, compliant with at least a portion of a standard network protocol address, may be assigned to the identification tag. A message addressed to a tag routing address of the tag may be received, and a response to the message may be sent.