COMPUTATIONAL DATABASE MARKETING MANAGEMENT CONSULTANCY

Brand	Owner (click to sort)	Address	Description
CLARIO	CLARIO, INC.	6600 City West Parkway, Suite 100 EDEN PRAIRIE MN 55344	COMPUTATIONAL DATABASE MARKETING MANAGEMENT CONSULTANCY USING A NEW SET OF PROCESSES AND TECHNOLOGIES MAKING MARKETING MANAGERS MORE OPERATIONALLY EFFECTIVE; IDENTIFICATION OF HARD TO FIND MARKET SEGMENTS IN CUSTOMERS' DATA THROUGH UNIQUE CLUSTERING ALGORITHMS; IDENTIFICATION OF CUSTOMERS' PROPENSITY TO ENGAGE IN AN ACTIVITY THROUGH SCORING ALGORITHMS; MAXIMIZING MARKETING RETURN ON INVESTMENT WHILE MINIMIZING MEDIA RISK THROUGH ASSET ALLOCATION SOLUTIONS; OPTIMIZATION OF CUSTOMER CAMPAIGNS TO INSURE HIGHEST RETURN ON INVESTED PROMOTIONS; PRICING OPTIMIZATION TO PROVIDE EVERYDAY PRICES, RETAIL MARKDOWN, AND PRICE PROMOTIONS; CREATION OF MARKETING TOOLS DESIGNED TO INCREASE CLIENT COMPANIES' KNOWLEDGE OF CUSTOMER NEEDS, AND ITS COMPETITORS' PRODUCTS AND SERVICES, PRICING, ADVERTISING STRATEGY AND SALES STRATEGY;
INTELLIGENCE AS A SERVICE	Decision Intelligence Incorporated	7090 Shady Oak Road Eden Prairie MN 553443505	COMPUTATIONAL DATABASE MARKETING MANAGEMENT CONSULTANCY USING A NEW SET OF PROCESSES AND TECHNOLOGIES MAKING MARKETING MANAGERS MORE OPERATIONALLY EFFECTIVE; IDENTIFICATION OF HARD TO FIND MARKET SEGMENTS IN CUSTOMERS' DATA THROUGH UNIQUE CLUSTERING ALGORITHMS; IDENTIFICATION OF CUSTOMERS' PROPENSITY TO ENGAGE IN AN ACTIVITY THROUGH SCORING ALGORITHMS; MAXIMIZING MARKETING RETURN ON INVESTMENT WHILE MINIMIZING MEDIA RISK THROUGH ASSET ALLOCATION SOLUTIONS; OPTIMIZATION OF CUSTOMER CAMPAIGNS TO INSURE HIGHEST RETURN ON INVESTED PROMOTIONS; PRICING OPTIMIZATION TO PROVIDE EVERYDAY PRICES, RETAIL MARKDOWN, AND PRICE PROMOTIONS; CREATION OF MARKETING TOOLS DESIGNED TO INCREASE CLIENT COMPANIES' KNOWLEDGE OF CUSTOMER NEEDS, AND ITS COMPETITORS' PRODUCTS AND SERVICES, PRICING, ADVERTISING STRATEGY AND SALES STRATEGY;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.