COMPUTER SOFTWARE ADVERTISING MANAGEMENT

Brand	Owner	Address	Description
OPEN ADVERTISER	24/7 Real Media, Inc.	1250 Broadway, 28th floor New York NY 10024	Computer software for advertising management and advertising targeting for use by advertising agencies, advertisers and media buying organizations;ADVERTISER;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A system and method for providing targeted, interactive, multimedia advertisements and electronic commerce capability on a hypertext network. Advertising software from a server is loaded on a user's client computer through a browser at the user's request. The display screen of the client computer is partitioned into a browser area, which retains the full functionality of the underlying browser, and advertising area. Controls affecting the presentation and content of the advertisements streamed from the server to the client computer are available to the user in the advertising area, as are secure purchase and electronic coupon controls.