COMPUTER SOFTWARE BUSINESSES FEATURING

Brand Owner Address Description
PERFORMANCE COLLABORATIVE Understanding Business, The One Maritime Plaza, Suite 2500 San Francisco CA 94111 computer software for businesses featuring performance enhancement, training and development information and communication systems;publications, namely, books, brochures, booklets, pamphlets and training manuals for businesses in the area of communication, training, marketing and human resources; printed flash and note cards featuring business skills designed to enhance job performance;consulting services for businesses in the area of performance enhancement, training and development of information and communication systems;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.