COMPUTER SOFTWARE CD ROM FEATURING

Brand Owner (click to sort) Address Description
BODY VOYAGE Warner Books, Inc. 1271 Avenue of the Americas New York NY 10020 computer software and CD-ROM featuring information on the human anatomy;books on the subject of the human anatomy;BODY;interactive online computer services featuring information in the field of the human anatomy;
T Warner Books, Inc. 1271 Avenue of the Americas New York NY 10020 computer software and CD-ROM featuring reference materials and fiction and non-fiction books on a variety of topics; screensavers;computer game software;providing online information via computer featuring reference materials, fiction and non-fiction books on a variety of topics;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.