COMPUTER SOFTWARE FEATURING CLINICAL TRAINING

Brand	Owner (click to sort)	Address	Description
CHALLENGER	CHALLENGER CORPORATION	5050 Poplar Avenue, Suite 430 Memphis TN 38137	Computer software featuring clinical training and diagnostic material for use in the medical field;
MED-CHALLENGER	CHALLENGER CORPORATION, THE	P.O. BOX 710 WELLESLEY MA 02181	computer software featuring clinical training and medical information for physicians and other health care workers;
MED-CHALLENGER	The Challenger Corporation	Suite 400 5100 Poplar Memphis TN 38137	Computer software featuring clinical training, testing and diagnostic material for use in the medical field;MEDICAL-CHALLENGER;Providing temporary use of non-downloadable computer software featuring clinical training, testing and diagnostic material for use in the medical field;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

This invention describes a system and method for branding software deployed over computer networks. A user contacts the distributor's web site and initiates a download of the software. When the user visits the download website, the identity of the particular web site from which the download was initiated is transmitted to a branding server and captured on the user's computer, preferably in the form of a cookie. Subsequently, the user contacts the branding server and branding instructions are provided to the user's computer in accordance with the cookie. Branding may take the form of featuring the distributor's web site more prominently in an "integrated shopping service" or in a directory, or it may perform other alterations to the software. Branding is controlled by the software manufacturer's branding server, and can be modified at any time after the software is released.