COMPUTER UTILITY PROGRAM CONTAINING SALES

Brand	Owner	Address	Description
SALES CLINIC	Dealers Group, Ltd.	650 Mondial Parkway Streetsboro OH 44241	Computer utility program containing sales tips to improve the behavior and performance of the sales professional;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

The invention provides systems and methods that can be used for targeted advertising. The system determines where to present impressions, such as advertisements, to maximize an expected utility subject to one or more constraints, which can include quotas and minimum utilities for groups of one or more impression. The traditional measure of utility in web-based advertising is click-though rates, but the present invention provides a broader definition of utility, including measures of sales, profits, or brand awareness, for example. This broader definition permits advertisements to be allocated more in accordance with the actual interests of advertisers.