CONSUMER ELECTRONICS MARKETING ASSOCIATION

Brand	Owner	Address	Description
CEMA	Consumer Electronics Association	1919 South Eads Street Arlington VA 22202	CONSUMER ELECTRONICS MARKETING ASSOCIATION;Educating and assisting marketing professionals in the marketing of computers and electronic products and services; promoting and assisting in the development of industry standards for marketing of computer electronic products and services; providing marketing information, data, strategies and data on computer and electronic products and services; and recognizing and reporting individual contributions in the computer and electronics industry and in the marketing part of the industry;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Predictive modeling of consumer financial behavior, including determination of likely responses to particular marketing efforts, is provided by application of consumer transaction data to predictive models associated with merchant segments, which are derived from the consumer transaction data based on co-occurrences of merchants in sequences of transactions. Merchant vectors represent specific merchants, and are aligned in a vector space as a function of the degree to which the merchants co-occur. Supervised segmentation is applied to merchant vectors to form merchant segments. Merchant segment predictive models provide predictions of spending in each merchant segment for any particular consumer, based on previous spending by the consumer. Consumer profiles describe summary statistics of each consumer's spending in the merchant segments, and across merchant segments. Consumer profiles include consumer vectors derived as summary vectors of selected merchants patronized by the consumer. Predictions of consumer behavior are made by applying nearest-neighbor analysis to consumer vectors.