CONSUMER MARKET RESEARCH DESIGNED

Brand	Owner	Address	Description
IM-PACK-T	IMAGE ENGINEERING, INC.	14 Washington Road Princeton Junction NJ 08550	consumer market research designed to evaluate the shelf impact, communication and brand equity of a package;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

The purpose of the Krazy koozie is to provide the consumer with an apparatus intended for use with beverage containers of various sizes and shapes. The Krazy koozie performs functions of prior existence regarding protecting the hand of the consumer when holding a hot beverage cup, providing insulation to a cold beverage container, collapsible storage capabilities, preventing condensation stains on preferred surfaces, but combines all existing functions with the ability to expand and contract easily around various beverage containers. Unlike existing products on the market, the Krazy koozie combines all the desired functions of existing apparatuses allowing a consumer to use my invention during most situations with many beverage containers. The existing market is lacking of a universal apparatus for insulating a beverage container, my invention introduces this idea and provides many opportunities to not only consumers, but those currently involved in the market as it exists today.