CREATING MARKETING LISTS

Brand	Owner (click to sort)	Address	Description
BETTER RESULTS BEGIN WITH BETTER DATA	TRANS UNION CORPORATION	555 West Adams Chicago IL 60661	Creating Marketing Lists To The Direct Mail Industry and Providing Data For Model Development And Market Research Based On Credit And Demographic Data Bases;
PERFORMANCE DATA	TRANS UNION CORPORATION	555 West Adams Chicago IL 60661	creating marketing lists to the direct mail industry and providing data for model development and market research based on credit and demographic data bases;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A marketing system with a centralized database for compiling and distributing marketing data. The system compiles marketing data from a plurality of internal and external data sources into a centralized database. Internal and external sources include legacy systems. Data in the centralized database is distributed to a plurality of client venues by using an extract engine to extract a subset of data from the centralized database and creating a venue specific database. Access to the venue specific database is facilitated by use of a application programmers interface for allowing the development of applications for venue specific use of the venue specific database. Both the compilation and distribution process is performed on a periodic basis to provide timely, accurate, and consistent marketing data across the plurality of client venues.