ELECTRONIC DATABASE DEMOGRAPHIC SEGMENTATION

Brand Owner Address Description
PRIZM CLARITAS 53 BROWN ROAD ITHACA NY 14850 Electronic database of demographic segmentation information and information in the field of demographic, geographic, and market research information recorded on computer media;Market research services, namely, reviewing, analyzing and codifying demographic, geographic, and market research information for clients; providing demographic segmentation information based on demographic, geographic, and market research information; providing an online computer database featuring market research segmentation information that enables users to view and classify such segmentation information;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. A system and method for assessing demographic data accuracy from third party data vendors is provided. Third party demographic data is compared to self-reported demographic data; hence compared to data presumed to be accurate. Analysis is done on the comparison to determine the accuracy of the data and if bias exists in the results for a particular demographic population or geographic region. Demographic data from many third parties can be analyzed in the same way, and the results can be compared to each other to determine which third party has the most accurate demographic data elements.