ELECTRONIC COMMERCE CONDUCTED OVER

Brand	Owner (click to sort)	Address	Description
BRIGHT IDEAS	Brightlane.com, Inc.	3650 Mansell Road, Suite 200 Alpharetta GA 30022	Electronic commerce conducted over a global computer network, namely, providing an information source and administration services for small businesses;
PUT YOUR BUSINESS IN THE FAST LANE	Brightlane.com, Inc	3650 Mansell Road Suite 200 Alpharetta GA 30022	electronic commerce conducted over a global computer network, namely, providing an information source and administration services for small businesses;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

An electronic commerce system having a server and an end user machine interacting through a network during an electronic commerce transaction is disclosed. The server includes a software module configured to receive user-entered information via the network including an electronic purchase order for a product within the electronic commerce system. In addition, the server includes a fraud detection mechanism active during electronic commerce transactions. The fraud detection mechanism determines a likelihood that the electronic purchase order is attempted fraud based upon (i) information associated with the user-entered information and (ii) factors relating to a users real-time interaction with the server during a transaction to process the electronic purchase order. A method performed by an electronic commerce system for determining a likelihood that the electronic purchase order is attempted fraud based is also provided.