ENCODED CARD USE

Brand Owner Address Description
PREFERRED CUSTOMER CARD BI-LO, INC. Post Office Box 99 Mauldin SC 296020099 encoded card for use in tracking retail purchases for consumers for awarding discounts, purchase incentives, and awards to consumers and/or their designee;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. A distinctive recorded sound is generated when a credit card or other financial transaction card is used at a point of sale (POS) terminal. As is common, the POS terminal includes a card reader through which the card is swiped to read data that is encoded on a magnetic stripe affixed to the card. A recorded sound may be stored in the card or in the card reader. In either case, the sound is played back through the card reader when the card is swiped.