GERARD PAUL IDENTIFIES PSEUDONYM

Brand	Owner	Address	Description
GERARD PAUL	DIRECT MARKETING ENTERPRISES, LTD.	1200 Shames Drive Westbury NY 11590	GERARD PAUL identifies the pseudonym of a living individual whose consent is of record.;mail order catalog services in the field of food products, health care products, namely, food supplements, personal care products, and homeopathic remedies; wearing apparel and general merchandise;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

The user's Bluetooth device substitutes a pseudonym address for the Bluetooth Device Address (BD_ADDR). The pseudonym address is a randomized version of the BD_ADDR. The pseudonym address is used in all the functions of the Bluetooth device that normally use the BD_ADDR, including the frequency hopping sequence, the device access code, the initialization key in link encryption, the authentication code, and the various packet addresses. In this manner, the user's privacy is protected by preventing the user's identity, routes, and activities from being correlated with his/her device's address. In addition to the Bluetooth standard, the technique also applies to other wireless standards.