MANAGING PRODUCT MARKETING INITIATIVES

Brand	Owner	Address	Description
BROCADE CONNECT	Brocade Communications Systems, Inc.	130 Holger Way San Jose CA 95134	MANAGING PRODUCT AND MARKETING INITIATIVES FOR VALUE ADDED RESELLERS AND PROVIDING CUSTOMER SUPPORT;CONNECT;TECHNICAL SUPPORT SERVICES, NAMELY, TROUBLESHOOTING OF COMPUTER HARDWARE AND SOFTWARE PROBLEMS AND PROVIDING ACCESS TO FIRMWARE DOWNLOADS AND A PRODUCT KNOWLEDGE BASE;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

An apparatus and method for creating or presenting marketing initiatives in a sales manager system. A user inputs offer parameters for a new initiative. The offer parameters includes an initiative time period and an initiative description. After the parameters have been entered, customer selection criteria is associated with those parameters. The effectiveness of the new initiative is determined using stored statistics associated with past initiatives, after which, the new initiative is complete and is stored in a database.