MARKET RESEARCH MEDIA RESEARCH

Brand	Owner (click to sort)	Address	Description
PLACE*VIEWS	NIELSEN MEDIA RESEARCH, INC.	85 Broad Street New York NY 10004	Market research and media research services relating to product placements and appearances; providing notification of research results to subscribers; and providing an on-line computer database in the fields of market research, media research, and product placement research;Providing temporary use of online non-downloadable software for accessing, updating, downloading, viewing and manipulating information from computer databases via a global computer network, dial-up computer, or other computer network, in the fields of advertising, media research, product placement, and market research, and generating, printing, and downloading information and reports from said electronic databases;
QUICK*VIEWS	THE NIELSEN COMPANY (US)	675 Avenue of the Americas, 4th Floor New York NY 10010	market research and media research services relating to the listening, viewing, and usage habits of signal receiving audiences; collecting, correlating and providing information relating to the characteristics of audiences and viewers, including programming rating reports, media research relating to audience use and view habits regardless of signal transmission and/or receiving means, and demographic data regarding the signal receiving audiences; and providing an on-line computer database in the fields of market research, media research, media rating research, and demographic research;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

For collecting market research data and promoting business activities in a selected geographic area, user information containing users' profile and preference information is received from a mobile terminal and a user identifier is assigned to the user of the mobile terminal, The assigned user identifier is mapped to the received user information in a first database, and the assigned user identifier is transmitted to the mobile terminal. A user identifier, when received from a mobile terminal, is checked for verification. If the received user identifier is verified, the user of this mobile terminal is allowed to transmit area-specific information that can obtained only when the user is in the selected geographic area. Corresponding to the verified user identifier, user information in the first database is detected and mapped to the received area-specific information in a second database. Data stored in the second database can be used for market research.