MARKET RESEARCH MEDIA USAGE

Brand Owner Address Description
FOLLOW THE VIDEO NIELSEN MEDIA RESEARCH, INC. 85 Broad Street New York NY 10004 Market research and media usage research services; providing market research; tracking the use and viewership of media transmissions; providing media content tracking services, namely monitoring and providing media viewing and use reports regarding the use and viewership and viewer behavior in regard to all types of content-transmitting media;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. An enhanced metadata structure and associated process is provided which captures and stores metadata gathered about the source and usage of a media asset or file. The source and usage metadata is integrated, such as by encoding within the enhanced media file, as the media asset is transferred and used. The integrated metadata accumulates, as a trail of source information and usage information in the enhanced media asset, and can be extracted upon arrival at a target computer system.