MEDIA MONITORING

Brand Owner (click to sort) Address Description
DIGITAL ANTHROPOLOGY TWO WEST 514 WEST 26TH STREET KANSAS CITY MO 64108 Media monitoring, research and analysis services, namely, monitoring and analyzing content on web sites, online publications and social media for customer-specified topics and insights, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; Online media monitoring, research and analysis of internet websites, online publications and social media for customer-specified topics and insights in order to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; brand evaluation services in the nature of media monitoring services, namely, monitoring web sites, online publications and social media for customer-specified topics and insights, gathering relevant content on those topics, and providing documentation and analysis of that media content to others for business purposes; brand evaluation services; brand imagery consulting services;
PUBTRACKER Sharlach, Jeffrey 201 South Biscayne Blvd. Suite 1400 Miami FL 33131 Media monitoring, tracking and analysis, namely market research conducted by monitoring, tracking and analyzing news coverage;Media monitoring, tracking and analysis, namely electronic monitoring services in the field of news coverage;
 

Where the owner name is not linked, that owner no longer owns the brand

    
Technical Examples
  1. Utilizing monitoring devices (200) for determining the effectiveness of various locations, such as media display locations (150) for an intended purpose (media display exposure) is disclosed. The monitoring devices (200) are distributed to a number of study respondents. The monitoring devices (200) track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device (200) utilize a satellite (105) location system such as the global positioning system ("GPS"). These movements of the respondent and monitoring device (200) at some point coincide with exposure to a number of media displays (150). Geo data (movement data) collected by the monitoring devices, is downloaded to a download server (300), for determining which media displays (150) the respondent was exposed to. The exposure determinations are made by a post-processing server (400).