MEMBER X CHOICE

Brand	Owner	Address	Description
MEMBERX CHOICE	UNITEDHEALTHCARE INSURANCE COMPANY	9900 BREN ROAD EAST MINNETONKA MN 55343	MEMBER X CHOICE;pharmacy services;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Techniques for facilitating evaluation, in connection with the procurement or delivery of products or services, in a context of at least one of (i) a financial transaction and (ii) operation of an enterprise, such context involving a member of a first class of parties in a first role and a member of a second class of counterparties in a second role, are disclosed. The techniques involve deriving in a first computer process using conjoint analysis, from responses to forced choice questions, such responses attributable to each party and to each counterparty, a preference profile for each such party and counterparty; and analyzing in a second computer process the preference profiles of the parties and the counterparties to derive a list by which parties and counterparties are matched according to preferences determined by conjoint analysis of responses of both the parties and the counterparties to forced choice questions.