MONOGRAPHS NEWSLETTERS

Brand	Owner	Address	Description
EARLY EDITION	Iams Company, The	One Procter & Gamble Plaza Cincinnati OH 45202	monographs and newsletters in the field of pet nutrition;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

A time savings information management guide that can direct readers to key resources is disclosed. The processes that readers use to identify resources of interest are integrated into a formal reproducible process for large-scale application. The message mapping technique is a process by which the key ideas (messages) described in information resources, including but not limited to books, articles, abstracts, monographs, advertisements, and scientific posters, are identified, categorized, and quantitatively scored for relevance from the point of view of the reader (i.e., consumer, a doctor, researcher, etc).