Where the owner name is not linked, that owner no longer owns the brand
Technical Examples
A system and method for synchronizing records stored in differing formats in a shared data environment. One aspect of the invention involves distinguishing a record without regard to its format. Once a record is introduced into the environment, it is detected. A record tag, unique to the environment, is generated and associated with the record. When synchronizing, only those records with equivalent record tags are compared and updated.