PROMOTIONAL CAMPAIGN BENEFITING CHILDREN S LITERARY

Brand	Owner	Address	Description
BOOK A BRIGHTER FUTURE	MACY'S, INC.	7 West Seventh Street Cincinnati OH 45202	PROMOTIONAL CAMPAIGN BENEFITING CHILDREN'S LITERARY PROGRAMS;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

Systems, methods, and computer program products are provided that allow wireless device users to "opt-in" to a direct marketing campaign by "clicking on" a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can "opt-out" of future direct marketing by "clicking on" content displayed within various promotional content.