PROVIDING INFORMATION ADVERTISERS ON

Brand	Owner	Address	Description
LANDSCAPE	MatchLogic, Inc.	7233 Church Ranch Blvd Westminster CO 80021	PROVIDING INFORMATION TO ADVERTISERS ON GLOBAL COMPUTER NETWORKS ABOUT DEMOGRAPHICS OF USERS OF SUCH NETWORKS TO AID ADVERTISERS IN FOCUSING THEIR ADVERTISING CAMPAIGNS;
	Where the owner name is not linked, that owner no longer owns the brand

Technical Examples

In a pay-for-placement search system, the system makes search term recommendations to advertisers managing their accounts in one or more of two ways. A first technique involves looking for good search terms directly on an advertiser's web site. A second technique involves comparing an advertiser to other, similar advertisers and recommending the search terms the other advertisers have chosen. The first technique is called spidering and the second technique is called collaborative filtering. In the preferred embodiment, the output of the spidering step is used as input to the collaborative filtering step. The final output of search terms from both steps is then interleaved in a natural way.