Where the owner name is not linked, that owner no longer owns the brand
Technical Examples
A machine readable code (e.g., digital watermark or bar code) conveyed with objects is used in establishing links to associated electronic resources, such as web pages. The object can be physical (e.g., a magazine page) or electronic (e.g., music data). The associated electronic resource can be a web site from which goods or services (e.g., music) may be offered for sale.