A. C. NIELSEN COMPANY

AD MIX

computer software for evaluating the effectiveness of advertising;AD;

AD MIX

market research services in the field of television and newspaper advertising;AD;

ADVANT

Leasing Access to a Computer Database in the Field of Sales, LeasES, Rentals of Construction, Mining, Logging, TransporTation and Farm Equipment;

ADVISOR

MARKET RESEARCH SERVICES PROVIDED BY ON-LINE ACCESS AND GRAPHIC DISPLAY OF ELECTRONICALLY STORED INFORMATION OBTAINED FROM CONTINUOUS ELECTRONIC MONITORING OF TELEVISION VIEWING PATTERNS OF A SAMPLE OF CONSUMERS AND FROM THE CONTINUOUS MONITORING OF THE RETAIL GROCERY AND DRUG STORE PURCHASES OF SUCH SAMPLE OF CONSUMERS;

APTIMETER

APPARATUS FOR INDICATING OR RECORDING INFORMATION PERTINENT TO MARKETING RESEARCH;

AUDILOG

DIARY IN WHICH ENTRIES ARE MADE OF INFORMATION PERTINENT TO THE LISTENING HABITS OF WAVE SIGNAL RECEIVER USERS;

BLAST-O-FAX

capital investment consultation services;business and market consulting, research, analysis and reporting in the fields of semiconductors, computers (personal, business and technical), software, computer display and graphics, computer integrated manufacturing, office equipment, copying and duplicating, document image management, electronic printing and publishing, telecommunications, aerospace, construction machinery and equipment, and machinery and equipment for lifting;

BRAND DEVELOPER

marketing research services rendered to operators of television stations relating to the comparative effectiveness of television advertising;

BRIDGE

LEASING ACCESS TIME TO A COMPUTER DATABASE CONTAINING GEOLOGICAL INFORMATION;

CAP

MARKET RESEARCH SERVICE PROFILING VIEWING PATTERNS OF CABLE TELEVISION SUBSCRIBERS, PROVIDING AUDIENCE MEASUREMENT OF CABLE TELEVISION PROGRAM VIEWING AND PROVIDING CENSUS BASED DEMOGRAPHIC DATA FOR CABLED AREAS THROUGHOUT THE UNITED STATES;

CARD

Marketing Research Services for the Microwave Industry;

CASSANDRA

In the statement, column 1, before line 1, A. C. Nielson Company (Delaware Corporation), Nielson Plaza, Northbrook, Illinois, 60062, assignee of should be inserted.;In the statement, column 1, before line 1, A. C. Nielsen Company (Delaware corporation), Nielsen Plaza, Northbrook, Illinois, 60062, assignee of should be inserted.;Marketing Research Services-Namely, Data Processing in the Field of Television Audiences;

CELLMARK

Marketing Research Services for Cellular Communications Systems;

CODEMATE

TELECOMMUNICATION SERVICE NAMELY PROVIDING INFORMATION BY TELEPHONE ABOUT THE NATURE, QUANTITY, GEOGRAPHIC DISTRIBUTION, MANUFACTURER PARTICIPATION, TRADE ASSOCIATION ACTIVITIES AND RETAILER PARTICIPATION AS IT IS RELATED TO CENTS-OFF COUPONS AND THE USE OF UNIVERSAL PRODUCT CODE COUPON SYMBOLS;CODE MATE;

COMPUMARK

COMPUTERIZED MARKETING AND SALES REPORTING SERVICES;

CONQUEST

LEASING ACCESS TIME TO A COMPUTER DATABASE IN THE FIELD OF DEMOGRAPHIC INFORMATION;

CQC

The mark consists of the letters, CQC, in stylized form.;Gathering Information and Issuing Reports on Sales and Financing of Heavy Industrial Equipment;