ADARA, INC.

ADARA

In the statement, Line 21, MEDIA is deleted. The drawing is amended to appear as follows: ADARA;Advertising and commercial information services, via the Internet; advertising and marketing services, namely, providing automated analysis concerning the suitability of advertising for specific audiences and consumers; facilitating the collection, analysis and dissemination of consumer opinion and information concerning products and business enterprises; public opinion polling; advertising agency services; advertising services, namely, planning of advertising campaigns, design of advertising materials for others, production of advertising materials for others, placement of advertisements for others, and analysis of advertising campaigns; preparing and placing online advertising for others on global communications networks; business, advertising and marketing services, namely, media planning and media buying for third parties; consulting services in the fields of business, advertising, and marketing;

ADARA

Analyzing and compiling business data for providing measurement analytics for others, namely, collecting, analyzing and measuring impact and return on investment (ROI) from online promotional and marketing activities using actual search and booking data; Analyzing and compiling business data and business data analysis services, namely, collection, organization, and analysis of travel related data, and provision of such data and information to others for use in promoting their products and services; Advertising and marketing consultancy; Online advertising and promotional services; Consultancy regarding advertising communications strategy, placement, measurement and effectiveness; Advertising services, namely, design and development of advertising campaigns for others in the field of travel and travel related products and services; business data analytic services in the field of advertising and promoting the products and services of others; Marketing advisory and optimization services in the field of travel; Analyzing and compiling business data for marketing optimization, namely, providing data and information regarding potential customers and their purchasing history, preferences and trends in order to identify the most appropriate and effective advertisements for such customers and to maximize the response rate and return on investment of such advertisements and marketing efforts; Providing marketing analytics for others; Analyzing and compiling business data for providing measurement analytics for others, namely, collecting, analyzing and measuring impact and return on investment (ROI) from online promotional and marketing activities; Analyzing and compiling business data for providing traveler analytics, namely, analyzing an individual's travel related history and purchases in order to assess and advise others with regard to their likely future travel related activities and purchases;

ADARA INTENT INDEX

Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;

ADARA KNOW WHAT TRAVELERS NEED NEXT

Business services provided to the travel industry, namely, the collection, reporting and analysis of travel search data and travel booking data for business purposes; Advertising and marketing services; Online advertising and promotional services; Advertising services, namely, design and development of advertising campaigns for others in the field of travel and travel related products and services; Facilitating the collection, analysis and dissemination of consumer opinion and information concerning products and business enterprises; Business data analytic services in the field of advertising and promoting the products and services of others; Marketing advisory and optimization services in the field of travel; Business, advertising and marketing services, namely, media planning and media buying for third parties; Consulting services in the fields of business, advertising, and marketing; Analyzing and compiling business data for providing measurement analytics for others;

ADARA PRIVACY TOKEN

Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;

ADARA VERIFIED IDENTITY

Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;

CUSTOMER YIELD INTELLIGENCE

Business services provided to the travel industry, namely, the collection, reporting and analysis of travel search data and travel booking data for business purposes;CUSTOMER YIELD;

GUESTFINDER

GUEST FINDER;Advertising agency services; advertising and promotional services; advertising and marketing services, namely, promoting the goods and services of others; advertising and marketing services, namely, promoting the services of others by placing advertisements for others on the internet; Marketing consulting services directed to the hospitality industry;

PREDICTIVE TRAVELER INTELLIGENCE

Business services provided to the travel industry, namely, the collection, reporting and analysis of travel search data and travel booking data for business purposes; Advertising and marketing services; Online advertising and promotional services; Advertising services, namely, design and development of advertising campaigns for others in the field of travel and travel related products and services; Facilitating the collection, analysis and dissemination of consumer opinion and information concerning products and business enterprises; Business data analytic services in the field of advertising and promoting the products and services of others; Marketing advisory and optimization services in the field of travel; Business, advertising and marketing services, namely, media planning and media buying for third parties; Consulting services in the fields of business, advertising, and marketing; Analyzing and compiling business data for providing measurement analytics for others;

VERIFIED IDENTITY

Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;Purpose of marketing and advertising to customers, identification and verification of customers, and prevention of fraud;