Affinity Answers Corporation

ALPHA INDEX

INDEX;Providing temporary use of online, nondownloadable computer software featuring technology for use in calculating brand resonance by measuring purchasing behaviors across a variety of brands compared to historical trends;

BRAND ALPHA

BRAND;Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns;

BRANDALPHA START WITH WHO

The mark consists of the wording BRANDALPHA above the words START WITH WHO on a small rectangle. To the left is an alpha symbol formed by an arrow.;BRAND ALPHA START WITH WHO;Software as a service (SAAS) services featuring software for collection and analysis of brand interaction metric data and optimizing market access and commercial success of marketing campaigns, namely, software for assisting brand managers with determining a target audience and consumer segment, tracking the resonance of target consumer segments with the brand, competitors, and category, changing or broadening of the target audience and consumer segment, preparing and updating the creative and media briefs for the appropriate target audience and consumer segment, comparing success of marketing campaigns against those of competitors, and reporting on, and measuring the overall effectiveness of, marketing campaigns;