ALASKA AIRLINES, INC.

AIRLINE OF CHOICE

AIR TRANSPORTATION SERVICES;AIRLINE;

AIRLINE OF CHOICE

AIR TRANSPORTATION SERVICES;AIRLINE;

AIRPORT OF THE FUTURE

Computer software and hardware for air transportation services, namely for assisting in travel and tour reservations, car rentals, hotel reservations, flight reservations, and freight and cargo transportation; electronic identification devices namely, bar-code scanners for reading magnetically encoded information; computer kiosks and computer terminals comprised of computer software and hardware for providing interactive online information relating to air transportation services, travel reservations, flight reservations, flight schedules, travel and tour packages, car rental, hotel accommodations and freight and cargo transportation; communication devices, namely cellular phones, palm computers, and radio transmitters and receivers;AIR PORT OF THE FUTURE;AIRPORT;

AIRPORT OF THE FUTURE

Personal identification cards for use with air transportation, travel, car rental and hotel reservation services; magazines and books in the fields of air transportation and travel services; posters; and mounted and unmounted photographs;AIR PORT OF THE FUTURE;AIRPORT;

AIRPORT OF THE FUTURE

Luggage tags;AIR PORT OF THE FUTURE;

AIRPORT OF THE FUTURE

Air transportation services; airline passenger services in the nature of a frequent flyer program; providing an interactive website containing information, services, reservation and check-in capability primarily relating to travel, airline flight schedules, airline flight reservations, airline flight bookings, airline flight seating assignments, airline flight meals, car rental, car rental reservations, travel and tour packages;AIR PORT OF THE FUTURE;AIRPORT;

ALASKA

air transportation services;

ALASKA

Air transportation services; airline passenger services in the nature of a frequent flyer program; freight and cargo forwarding services; postal services, namely, parcel delivery and transport by air; car rental services; providing an interactive website via a global computer network featuring information and reservation services relating to air transportation, car rental, and freight and cargo forwarding, namely, airline flight schedules, airline flight reservations, airline flight bookings, airline flight seating assignments, airline flight meals, car rental reservations, airline travel packages, and arrangements for freight and cargo shipments;

ALASKA

Hotel reservation services; restaurant reservation services; providing an interactive website via a global computer network featuring information and reservation services relating to hotels, restaurants and lodging, namely, hotel reservations, hotel bookings, hotel room assignments and restaurant reservations;

ALASKA

air transportation services; air freight forwarding services; travel agency services, namely, making reservations and bookings for transportation and travel tour services; parcel delivery services; cargo and freight storage and delivery services;The mark consists of the stylized word ALASKA in the color blue or Pantone Blue 539C with double horizontal lines on both sides of the word. The upper line on both sides of the word is the color green or Pantone Green 569C and the lower line on both sides of the word is the color blue or Pantone Blue 539C. The colors are claimed as features of the mark.;The color(s) blue and green is/are claimed as a feature of the mark.;

ALASKA

The mark consists of the trademark ALASKA in a stylized depiction.;Air transportation services; Airline passenger services featuring a frequent flyer program; freight and cargo forwarding services; cargo services, namely, parcel delivery and transport by air; car rental services; providing an interactive website via a global computer network featuring information and reservation services relating to air transportation, car rental, and freight and cargo forwarding, namely, airline flight schedules, airline flight reservations, airline flight bookings, airline flight seating assignments, airline flight meals, car rental reservations, airline travel packages, and arrangements for freight and cargo shipments;Color is not claimed as a feature of the mark.;

ALASKA

The mark consists of ALASKA in stylized lettering.;Air transportation services; Airline passenger services featuring a frequent flyer program; freight and cargo forwarding services; cargo services, namely, parcel delivery and transport by air; car rental services; providing an interactive website via a global computer network featuring information and reservation services relating to air transportation, car rental, and freight and cargo forwarding, namely, airline flight schedules, airline flight reservations, airline flight bookings, airline flight seating assignments, airline flight meals, car rental reservations, airline travel packages, and arrangements for freight and cargo shipments;Color is not claimed as a feature of the mark.;Hotel reservation services; restaurant reservations services; providing an interactive website via a global computer network featuring information and reservation services relating to hotels, restaurants and lodging, namely, hotel reservations, hotel bookings, hotel room assignments and restaurant reservations;