APLIFI, INC.

AFFIRM FOR ANNUITIES

Software for the Compliance of Insurance;ANNUITIES;

APLIFI

Application service provider and Software as a service (SAAS) services, namely, hosting, managing, developing, maintaining and providing web-based, online non-downloadable applications, software and websites for use by others for marketing and managing client, agencies, carriers and other financial, annuities or insurance industry relationships, for client relationship management and marketing for the insurance, annuities and financial industries, for electronic policy and post issue document delivery for the insurance, annuities and financial industries, annuity and financial quoting, customer relationship management, managing prospects for the insurance, annuity and financial industries, processing electronic applications for the insurance, annuity and financial industries, case and policy management, underwriting automation, e-policy delivery and in-force case management, processing of insurance and financial applications, compliance of Insurance, management of orders for the financial, annuities and insurance industries, management of distributor business and carrier product profile ordering rules and forms for the financial, annuities and insurance industries;

APLIFI

The mark consists of two slightly curved paper shaped objects, one red and one orange, forming a fanciful capital letter A with a portion of the orange paper shaped object removed and shown as white holes with the removed portion in orange and located to the right and with the term aplifi in lower case letters to the right of the paper shaped objects and shown in black except for the dots in the two lower case letter i which are orange in color.;APPLICATION SIMPLIFY;The color(s) red, orange, white and black is/are claimed as a feature of the mark.;Application service provider and Software as a service (SAAS) services, namely, hosting, managing, developing, maintaining and providing web-based, online non-downloadable applications, software and websites for use by others for marketing and managing client, agencies, carriers and other financial, annuities or insurance industry relationships, for client relationship management and marketing for the insurance, annuities and financial industries, for electronic policy and post issue document delivery for the insurance, annuities and financial industries, annuity and financial quoting, customer relationship management, managing prospects for the insurance, annuity and financial industries, processing electronic applications for the insurance, annuity and financial industries, case and policy management, underwriting automation, e-policy delivery and in-force case management, processing of insurance and financial applications, compliance of Insurance, management of orders for the financial, annuities and insurance industries, management of distributor business and carrier product profile ordering rules and forms for the financial, annuities and insurance industries;