ARBITRON COMPANY, THE

AD-EXTRA

computer application software program for the analysis of broadcast and cable commercial monitoring;reports of data compiled from monitoring broadcast and cable commercial advertising activity;customized reporting of data compiled from monitoring broadcast and cable commercial advertising activity;

ARBITRON

TELEVISION AUDIENCE MEASUREMENT REPORTS;

ARBITRON RSVP

computer application software for accessing and analyzing demographic, geographic, audience estimate and qualitative information for cable and/or broadcast stations;

BRANDTRAQ

computer application software programs supplied to advertisers and advertising agencies for the purpose of assisting in the use, display and analysis of broadcast ratings data and television advertising commercial data;brand track;

CABLE BASICS

reports providing information regarding television broadcast and cable television audience data;market research survey services; namely, providing information regarding television broadcast and cable television audience data;CABLE;

DIARYLINK

computer software with database applications for the collection and analysis of broadcast audience measurement data, demographic data and related information;DAIRY LINK;

FIND IT

computer software application for the collection, processing and analysis of geographic, demographic, socio-economic, and zip code data and information;business information and market research services for the analysis of geographic, demographic, socio-economic and zip code data and information;

FINGERPRINT

reports providing information regarding radio broadcast audience data;market research survey services; namely, providing information regarding radio broadcast audience data;

GOALSETTER

reports comprising data relating to broadcast and advertising revenue, produced on computer disk;printed reports comprising data relating to broadcast and advertising revenue;GOAL SETTER;market research services; namely, gathering, compiling and reporting data relating to broadcast and advertising revenue;

LOCALMOTION

LOCAL MOTION;services to broadcasters and cablecasters; namely, marketing technique consultation and marketing research for the promotion of broadcast advertising;

MARKET PRIVATE EYE

computer software for the collection and analysis of media and business marketing information and consumer profiles;business marketing consulting services, namely providing consulting services to advertising agencies, advertisers, broadcasters and cablecasters for the purpose of evaluating media and business marketing information, consumer profiles and related information;MARKET;

MEDIA MARKETING TECHNOLOGIES

computer application software and information on computer diskettes for the creation, determination and evaluation of profiles of media consumers on a geographic and demographic basic, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services;printed reports for the creation, determination and evaluation of profiles of media consumers on a geographic and demographic basis, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services;business information and consulting services for the evaluation of profiles of media consumers on a geographic and demographic basis, provided to broadcasters, cablecasters and other entities involved in providing information and entertainment services;

MEDIA PROFESSIONAL

computer software for the processing and analysis of geographic, demographic, qualitative, broadcast audience and cablecast audience estimate data;preparing reports, providing information and consultation services to advertising agencies and advertisers for the analysis of geographic, demographic, qualitative, broadcast and cablecast audience estimate data;MEDIA;

RADIO FASTRAQ

COMPUTER APPLICATION PROGRAMS AND MANUALS SOLD, LICENSED OR OTHERWISE DISTRIBUTED AS A UNIT FOR ASSISTING IN THE USE, DISPLAY AND ANALYSIS OF BROADCAST RATINGS DATA FOR INDIVIDUAL STATIONS PRIMARILY DISTRIBUTED TO BROADCAST STATIONS;FAST TRACK;RADIO;

SPOTRAQ

COMPUTER APPLICATION SOFTWARE PROGRAMS AND MANUALS FOR USE IN THE BROADCAST INDUSTRY;SPOT TRACK;

TRACPAC

personal portable electronic metering unit for the collection, transmittal and tracking of broadcast signals;TRACK PACK;