AXA EQUITABLE LIFE INSURANCE COMPANY

3(21) CORE GUIDANCE

Investment plan management and advisory services;THREE (21) CORE GUIDANCE;3(21);

3(38) PREMIER MANAGEMENT

Investment plan management and advisory services;THREE (38) PREMIER MANAGEMENT;

ACCUMULATOR BENEFITS PLUS

Financial services, namely, administering the issuance, underwriting and distribution of annuities;ACCUMULATOR has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s)2437835.;

ACCUMULATOR REWARDS PLUS

Financial services, namely, administering the issuance, underwriting and distribution of annuities;ACCUMULATOR has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s)2437835.;

AXA CHALLENGE

Financial services, including administering and underwriting annuities;

AXA RETIREMENT 360

AXA RETIREMENT THREE SIXTY;Administering and underwriting mutual funds; consulting services in the field of financial and investment management; financial planning; financial services, namely, retirement planning; providing information in connection with such administering, underwriting, consulting, financial planning and retirement planning services;

CORNERSTONE ALLOCATOR

Financial services, namely, providing an on-line financial calculator to help advisors find each client optimal balance and protection within annuity investments;ALLOCATOR;

ELEV8

ELEVATE;Platform as a service featuring computer software platform for educating brokers and their staff in the fields of financial products and insurance;

EMBLEM

Investment management and distribution of variable annuities; issuance and administration of annuities;

EQUI-VEST TSA ADVANTAGE

ADMINISTERING AND UNDERWRITING DEFERRED ANNUITIES;EQUI VEST TSA ADVANTAGE;TSA;

EQUITY STABILIZATION OPTION

Life insurance underwriting;

FOUNDATION SERIES

Investment plan management and advisory services;SERIES;

INTELLIVIEW

Providing a website featuring on-line non-downloadable software for evaluation of retirement plans;

INTELLIVIEW

INTELLIGENT VIEW;Financial services; preparation of retirement plan analysis reports; retirement plan analysis services;

IT'S EZ BEING GREEN

The mark consists of the phrase IT'S EZ BEING GREEN, on three lines. The E in EZ is shown in a rectangle having rounded edges, with an arrow to its left.;Providing financial information;IT IS EASY BEING GREEN;Color is not claimed as a feature of the mark.;Providing incentive awards for customers to request electronic delivery of financial documents; providing incentive awards for customers to request electronic delivery of insurance information via electronic delivery;