BBB Wise Giving Alliance

DONOR TRUST REPORT

the report explores consistent themes in donor trust, looks at incremental changes that signal shifts in donor attitudes, and identifies gender differences in charity trust;

G

The mark consists of a blue heart with a white stylized letter G in the middle and white hash marks extending from the top and bottom of the letter that is symbolic of a dollar sign; blue abstract lines appear above and below the heart which are symbolic of hands surrounding the heart; the remaining portion of the space around the heart is white.;The color(s) blue and white is/are claimed as a feature of the mark.;Promoting charitable giving that reflects the core values of the donor by providing a method to identify the donor's core values and to select charities that foster those values; Promoting the charitable services of others, namely, providing individuals with information about various charities for the purpose of making donations to charities;