BEIJING HOLILAND ENTERPRISE INVESTMENT MANAGEMENT CO., LTD

HOLILAND

Cereal preparations, namely, cereal bars and cereal-based snack foods; bakery products; candy; crust of overcooked rice; farinaceous foods, namely, pasta, noodles, rice, and polenta; pastries; ice cream; coffee based beverages; soya flour; seasonings;The mark consists of the Chinese characters HAO LI LAI and the wording HOLILAND with a heart dotting the I.;Color is not claimed as a feature of the mark.;The transliteration of the non-Latin characters in the mark is HAO LI LAI and this means GOOD, BENEFIT, COME in English.;