BELK STORES SERVICES, INC.

"B" CASUALS

LADIES' SHOES, BLOUSES, SKIRTS, JACKETS, KNIT SHIRTS, JAMAICA SHORTS, SLACKS, KILTS, BATHING SUITS, SWEATERS, AND SUITS;THE WORD CASUALS IS DISCLAIMED APART FROM THE MARK AS SHOWN ON THE DRAWING.;

24 SEVEN

Clothing, namely, knit tops, Tee shirts, knit and woven tank tops, cardigans, sweaters, shirts, woven shirts, jackets, skirts, pants, shorts, dresses, shoes, hats, caps, sleepwear, loungewear, robes, panties, outerwear, swimwear, socks, tights, belts, gloves, and scarves;TWENTY FOUR SEVEN;

ACTION/80

80;Men's, Boy's, Women's and Girl's Shirts, Pants, Shorts, Warm-Up Suits, Swim Suits, Shoes, Socks and Gloves;

ACTION/80

Sporting Goods Equipment-Namely, Tennis Racquets, Tennis Balls, Golf Clubs, Baseballs, Footballs, Soccer Balls, Basketballs, Bats;ACTION 80;

ALL FOR YOU!

First used in another form on October 31, 1993;First used in Commerce in another form on October 31, 1993;RETAIL DEPARTMENT STORE SERVICES;

ALPHABETS

SHOES;

ANDHURST

MEN'S SUITS, SPORT COATS, OVERCOATS, TOP COATS, ALL-WEATHER COATS, TROUSERS, ROBES, CASUAL SLACKS, WALK SHORTS, DRESS AND SPORT SHIRTS, SWEATERS, TIES, PAJAMAS, BELTS, HANDKERCHIEFS, SHOES AND HOSIERY;

ARCHDALE

MEN'S AND BOYS' CLOTHING-NAMELY, DRESS SHIRTS, SPORT SHIRTS, TIES, BELTS, HANDKERCHIEFS, UNDERWEAR, PAJAMAS, AND SWEATERS;

ARCHDALE

MEN'S AND BOYS' DRESS SHIRTS, SPORT SHIRTS, TIES, BELTS, HANDKERCHIEFS, UNDERWEAR, PAJAMAS, SWEATERS, SOCKS, SHOES, COATS, JACKETS, ROBES, SWIM TRUNKS, GLOVES, AND ALL-WEATHER COATS;

BABY B

INFANTS' WEAR-NAMELY, DIAPERS, PANTIES, BOOTIES AND SHOES, SOCKS, SHIRTS, UNDERWEAR, AND GOWNS;

BABY B

INFANTS' WEAR-NAMELY, GOWNS, SOCKS, BOOTIES, SHOES, PANTIES, SHIRTS, DIAPERS, UNDERWEAR, SLEEPERS, PAJAMAS, KIMONOS, BIBS, SACQUES, TOPPER SETS, DRESSES, SWEATERS, SHAWLS, CAR COATS, CREEPERS;

BE INSPIRED

Clothing, namely, tops, bottoms, jackets, underwear and bras;

BELK

MEN'S [ AND BOYS' FURNISHINGS AND ] CLOTHING-NAMELY, [ SUITS, COATS, ] SHIRTS, [ TROUSERS, ] JACKETS [, ROBES, PAJAMAS, UNDERWEAR, SWIMMING SUITS, SWEATERS, SCARFS, MUFFLERS, GLOVES, HOSIERY, OVERCOATS, RAINCOATS, BLOUSES, BELTS, NECKTIES, GARTERS, SUSPENDERS, HANDKERCHIEFS, HATS ] AND CAPS [ ; WOMEN'S, GIRLS', AND MISSES' FURNISHINGS AND CLOTHING-NAMELY, SUITS, DRESSES, GOWNS, LINGERIE, ROBES, BATHING SUITS, GLOVES, SWEATERS, MUFFLERS, HOSIERY, RAINCOATS, HATS, CAPS, CAPES, BLOUSES, COATS, PAJAMAS, BELTS, CORSETS, SLACKS, SHORTS, SKIRTS, AND PEDAL PUSHERS; INFANTS' FURNISHINGS AND CLOTHING-NAMELY, CAPS, SHIRTS, WRAPPERS, BOOTIES, SOCKS, COATS, UNDERWEAR, DRESSES, ROBES, AND SWEATERS; AND MEN'S, WOMEN'S, BOYS', AND INFANTS' SHOES AND BOOTS ];SEPT. 1, 1895, IN A DIFFERENT FORM.;SEPT. 1, 1895, IN A DIFFERENT FORM.;

BELK

SEPT. 1, 1895, IN A DIFFERENT FORM.;SEPT. 1, 1895, IN A DIFFERENT FORM.;BUSINESS SERVICES RENDERED A SYSTEM OF INDEPENDENTLY OWNED DEPARTMENT STORES-NAMELY, AUDITING OF RECORDS, PURCHASING MERCHANDISE AS AGENT, PREPARING ADVERTISING PROGRAMS AND MATS, STORE PLANNING, AND CONSULTING WITH AND PLANNING MERCHANDISE TECHNIQUES;

BELK

EDUCATIONAL SERVICES; NAMELY, TRAINING RETAIL DEPARTMENT STORE PERSONNEL IN THE FIELDS OF MANAGEMENT DEVELOPMENT, BUYING AND MERCHANDISING;FIRST USED IN ANOTYHER FORM IN 1939;FIRST USED IN ANOTHER FORM IN 1939;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1939;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1939;WAREHOUSE STORAGE SERVICES, FREIGHT CONSOLIDATION SERVICES, TRANSPORTATION OF GOODS BY MOTOR CARRIERS FOR RETAIL DEPARTMENT STORES;FIRST USED IN ANOTHER FORM IN 1899;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1899;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1899;CONSTRUCTION SUPERVISION SERVICES FOR RETAIL DEPARTMENT STORES;CREDIT CARD SERVICES FOR RETAIL DEPARTMENT STORES, HAZARD, FIXTURE AND INVENTORIES, PERSONAL PROPERTY AND LIABILITY INSURANCE UNDERWRITING SERVICES FOR RETAIL DEPARTMENT STORES;PREPARING OF TAX RETURNS FOR RETAIL DEPARTMENT STORES;FIRST USED IN ANOTHER FORM IN 1920;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1920;FIRST USED IN ANOTHER FORM IN 1939;FIRST USED IN ANOTHER FORM IN 1899;FIRST USED IN COMMERCE IN ANOTHER FORM IN 1939;ARCHITECTURAL DESIGN SERVICES AND ENGINEERING SERVICES FOR RETAIL DEPARTMENT STORES;

BELK ALL FOR YOU!

BELK ALL FOR YOU!;retail department store services;

BELK BOWL

The mark consists of a design of three flower petals in blue to the left of the word BELK in a white stylized lower-case format on a blue background, all enclosed in a horizontal rectangle having a white border enclosed in a black border; this superimposed over a black shield bearing the word BOWL in white at the bottom of the shield above a blue football surrounded by two white stars; and the shield having a crown on top comprised of four arches, each having a blue center bordered in white then bordered in black, and a blue circle bordered in black at the apex of the crown; the composite shield, rectangle and crown design generally has a black outer border and a white inner border.;Clothing, namely, caps, hats, t-shirts, shirts, sweatshirts, pullovers, sweaters, jackets, scarves, headwear, visors, backpacks, jerseys, and coats; headwear;Sponsorship of a collegiate football event;The color(s) blue, black and white is/are claimed as a feature of the mark.;BOWL;