BITLY, INC.

B

The mark consists of the letter b with a circle starting at the base of the letter and going around the letter.;Downloadable computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Downloadable computer application software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Downloadable computer application software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization;Providing access to databases; URL redirection services, namely, rerouting computer connections from one uniform resource locator or network address to another; Providing multiple-user access to data stored electronically in central files for remote consultation, namely, information relating to hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network;BITLY;Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Business monitoring services featuring computer network address information management, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing business information databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases;Software as a service (SAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Software as a service (SAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Platform as a service (PAAS) services featuring computer software enabling users to create, share, manage, shorten, and redirect internet links and website URLs; Platform as a service (PAAS) services featuring software for database management, data analytics, data compilation, data monitoring, and data extraction for predictive analytics for website and social media personalization and optimization; Maintenance of on-line databases for others;