BLUE CROSS AND BLUE SHIELD ASSOCIATION

1-800-244-BLUE

prepaid financing and administration of medical, hospital and related health care services; insurance and financial services;comprehensive health care benefit programs rendered through a health maintenance organization, namely, physician, dental, hospital, home health care preventive health treatment, therapy, pharmacy and ambulatory services;

1-800-BLUECARD

prepaid financing and administration of hospital, medical and health care services;healthcare services, namely, preferred provider programs;

1-888-2-BUY-BLUE

prepaid financing and administration of medical, hospital, and related health care services;comprehensive health care benefit programs rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, and ambulatory services;

A BLUE FOR YOU

Educational services, namely, providing information about comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; educational services in the fields of healthcare and wellness; providing a website featuring information in the fields of healthcare, wellness, and nutrition;Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness;Insurance and related insurance services, namely, the sale, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the sale, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, the sale, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans;Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; public advocacy to promote awareness and education regarding making good healthcare choices and safe prescription use;Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients;Providing a website featuring a search engine for health insurance providers;

ACCEPTED COAST TO COAST AS AMERICA'S UNRIVALED SYMBOLS OF HEALTH

prepaid financing and administration of hospital, medical and health care services;

ACCEPTED COAST TO COAST AS AMERICA'S UNRIVALED SYMBOLS OF HEALTH

health care services;

ADVANTAGE BLUE

prepaid financing and administration of medical, hospital and health related services rendered through a point of service program, namely physician services, dental services, hospital services, health treatment services and physical, vocational and respiratory therapy services;

ADVANTAGE BLUE

educational books, [ newsletters, ] provider directories, printed forms, [ and notebooks ] for all use in healthcare and wellness;

AGELESS HEROES

educational [ and entertainment ] services, namely, [ conducting seminars in the areas of health, aging, exercise, and nutrition;] providing incentives to people to demonstrate excellence in the field of getting older through the issuance of awards;[ production of television programs, television news segments, and documentary films; entertainment in the nature of television programs, television news segments,] and awards programs; [ providing information about the entertainment industry via a global interactive computer network;] and publication of print news on the subject of healthy aging;

AMBITUS HEALTH INFORMATION

Products and services in the healthcare field;HEALTH INFORMATION;

ASKBLUE

Providing an interactive web site featuring insurance product information;ASK BLUE;Providing an interactive web site featuring health information;

ASKBLUE HEALTHCARE REFORM SU GUIA PERSONAL DE INFORMACION GENERAL SOBRE LA REFORMA DEL SISTEMA DE SALUD

Providing online insurance information to support customers in learning about healthcare reform;ASK BLUE HEALTH CARE REFORM SU GUIA PERSONAL DE INFORMACION GENERAL SOBRE LA REFORMA DEL SISTEMA DE SALUD;The English translation of Su guia personal de informacion general sobre la reformas del sistema de salud in the mark is Your Personal Guide for General Information About Health Care Reform.;HEALTHCARE REFORM AND SU GUIA PERSONAL DE INFORMACION GENERAL SOBRE LA REFORMA DEL ISTEMA DE SALUD;

ASKBLUE HEALTHCARE REFORM YOUR PERSONAL GUIDE TO UNDERSTANDING THE BASICS OF REFORM

Providing online insurance information to support customers in learning about healthcare reform;ASK BLUE HEALTHCARE REFORM YOUR PERSONAL GUIDE TO UNDERSTANDING THE BASICS OF REFORM;HEALTHCARE REFORM AND YOUR PERSONAL GUIDE TO UNDERSTANDING THE BASICS OF REFORM;

ASKBLUE MEDICARE SU GUIA DE INFORMACION SOBRE SUS OPCIONES DE SEGURO DE SALUD

providing online information to customers in selecting health insurance products;ASK BLUE MEDICARE SU GUIA DE INFORMACION SOBRE SUS OPCIONES DE SEGURO DE SALUD;The English translation of Su guia de informacion sobre sus opciones de seguro de salud in the mark is Your information guide to your healthcare coverage options.;MEDICARE SU GUIA DE INFORMACION SOBRE SUS OPCIONES DE SEGURO DE SALUD;

ASKBLUE MEDICARE SU GUIA DE INFORMACION SOBRE SUS OPCIONES DE SEGURO DE SALUD

providing online information to customers in selecting health insurance products;The English translation of Su guia de informacion sobre sus opciones de seguro de salud in the mark is Your information guide to your healthcare coverage options.;MEDICARE SU GUIA DE INFORMACION SOBRE SUS OPCIONES DE SEGURO DE SALUD;

ASKBLUE MEDICARE YOUR GUIDE TO UNDERSTANDING HEALTHCARE COVERAGE OPTIONS

ASK BLUE MEDICAL CARE YOUR GUIDE TO UNDERSTANDING HEALTH CARE COVERAGE OPTIONS;Providing online information to customers in selecting health insurance products;MEDICARE AND YOUR GUIDE TO UNDERSTANDING HEALTHCARE COVERAGE OPTIONS;

ASKBLUE SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD

ASK BLUE SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD;providing online information to customers in selecting health insurance products;The English translation of SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD in the mark is YOUR PERSONAL GUIDE TO HEALTHCARE COVERAGE OPTIONS.;SU GUIA PERSONAL PARA SUS OPCIONES DE SEGURO DE SALUD;

ASKBLUE YOUR PERSONAL GUIDE TO HEALTHCARE COVERAGE OPTIONS

providing online information to customers in selecting health insurance products;ASK BLUE YOUR PERSONAL GUIDE TO HEALTH CARE COVERAGE OPTIONS;YOUR PERSONAL GUIDE TO HEALTH CARE COVERAGE OPTIONS;

ASKYOURBLUE YOUR PERSONAL GUIDE TO HEALTHCARE COVERAGE OPTIONS

providing online information to customers in selecting health insurance products;ASK YOUR BLUE YOUR PERSONAL GUIDE TO HEALTH CARE COVERAGE OPTIONS;YOUR PERSONAL GUIDE TO HEALTH CARE COVERAGE OPTIONS;

AWAY FROM HOME CARE

prepaid financing and administration of medical, hospital, and related health care services outside the service area of a health maintenance organization;CARE;comprehensive health care benefit program, namely, physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, ambulatory and other medical services outside the service area of health maintenance organization;

BABY BLUEPRINTS

educational books [ and newsletter ] in the field of pre-natal health care [ ; printed forms, posters, coupons, notebooks, pens, pencils, stationery, and calendars ];BABY BLUE PRINTS;BABY;

BABY BLUEPRINTS

BABY BLUE PRINTS;administration of pre-paid pre-natal health care plans;BABY;

BASIC BLUE

prepaid financing and administration of medical, hospital, and related health care services;

BCAREFUL BSAFE

BE CAREFUL BE SAFE;promoting public awareness of the need for health safety; and providing health advice on the prevention and/or treatment of common health problems;

BCBS

Insurance administration in the field of comprehensive benefit programs, including those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, therapy and pharmacy;BLUE CROSS BLUE SHIELD;Comprehensive health care benefit program in the nature of a health maintenance organization, namely, physician, dental, hospital, home health care, preventative health treatment, therapy and dispensing of pharmaceuticals;

BCBS AXIS

BLUE CROSS AND BLUE SHIELD AXIS;Electronic data collection and data analysis services for business purposes in the field of healthcare; business research and data analysis services in the field of health care for use by healthcare consultants, human resources managers, insurance brokers and benefits brokers;

BCBS FEP DENTAL

BLUE CROSS BLUE SHIELD FEP DENTAL;Dental health insurance underwriting and administration; financial administration of a dental health care benefits plan for employees, namely, dental examinations, consultations, cleanings, x-rays, dental appliances, orthodontic treatments, oral surgery, and oral preventative services;DENTAL;

BCBS FEP VISION

BLUE CROSS BLUE SHIELD FEDERAL EMPLOYEE PROGRAM VISION;Vision health insurance underwriting and administration; financial administration of a vision health care benefits plan for employees, namely, eye examinations, consultations, diagnosis of eye conditions, ophthalmology procedures, prescriptions for corrective lenses, corrective frames, visual aids, ophthalmic solutions, and preventative services;VISION;

BCBS GLOBAL

BLUE CROSS BLUE SHIELD GLOBAL;Insurance administration and underwriting of medical, hospital and related health care services and benefit programs;Comprehensive health care benefit programs, namely, integrated healthcare services with a network of international healthcare providers including health care rendered through health maintenance organizations and preferred provider organizations, namely, medical, dental, hospital, home health care, preventive health care treatment, physical and mental therapy services;GLOBAL;

BCBS GLOBAL

BLUE CROSS BLUE SHIELD GLOBAL;Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks;GLOBAL;

BCBS GLOBAL

Printed forms, business forms, trade journals in the field of insurance and healthcare, notebooks, writing paper, envelopes, pens and pencils, binders, all of the foregoing provided to participating independent companies as intermediary purchasers;BLUE CROSS BLUE SHIELD GLOBAL;GLOBAL;

BCBS INSTITUTE

Educational services, namely, conducting classes, seminars, and workshops in the fields of healthcare and social and environmental conditions affecting access to healthcare, transportation, pharmacies, and fitness;BLUE CROSS BLUE SHIELD INSTITUTE;Providing information regarding insurance and related insurance services, namely, the administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and Medicare benefit plans;Providing information regarding insurance and related insurance services, namely, information concerning commercial sales and marketing of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and Medicare benefit plans;INSTITUTE;

BCBS INSTITUTE

BLUE CROSS BLUE SHIELD INSTITUTE;Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations and preferred provider organizations, namely, medical, dental, hospital, home health care, preventive health care treatment, physical and mental therapy services; providing information and data in the field of healthcare for wellness, treatment, and diagnostic purposes; health and wellness diagnostic and support services, namely, providing healthcare and wellness information to address social determinants of health based on community-based data, evidence-based programs and community needs; health and wellness diagnostic and support services, namely, providing information and data about health, wellness, and healthcare services to address social and environmental conditions affecting access to healthcare, transportation, pharmacies, and fitness;INSTITUTE;

BDPORTAL

Providing a website featuring a searchable database of information related to hospital certification, namely, information regarding educational requirements of certification programs for healthcare providers based on cost and quality of care;BLUE DISTINCTION PORTAL;Providing an online searchable database featuring business information and business contacts for hospitals;Providing an internet website portal offering information in the field of testing, analysis and evaluation of the hospital services of others to determine conformity with certification standards;

BECAUSE HEALTH IS A BIG DEAL

Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness and financial health planning;

BECAUSE HEALTH IS A BIG DEAL

Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness and financial health planning;

BENEFIT OF BLUE

Educational services in the nature of providing workshops, seminars, classes, lectures, panel discussions, town hall meetings in the nature of in-person educational forums, symposiums, and online publications in the nature of research reports in the fields of healthcare and wellness;Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness;

BENEFIT OF BLUE

Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, providing insurance information pertaining to the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans;Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy;Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition;Providing a website featuring a search engine for health insurance providers;

BEST OF BLUE

Providing recognition and incentives by the way of awards to demonstrate excellence in advertising and communications in the field of healthcare;BEST;

BETTER KNOWLEDGE FOR HEALTHIER LIVES

Organization and administration of pre-paid, preferred provider organization, health maintenance organization, exclusive provider organization and point of service healthcare plans;Assessing healthcare service provider performance; providing specialty care centers, namely, conducting quality measurement, improvement and assurance surveys in hospitals to determine service quality;Healthcare services; providing centers for excellence programs in the field of healthcare, namely, providing health and medical care information to enable consumers to make more informed healthcare decisions in collaboration with health care providers to improve outcomes and affordability; providing centers for specialty healthcare, namely, bariatric surgery and obesity care centers, cancer care centers, medical transplant centers, and cancer care centers;

BHI

electronic storage and retrieval of informational files and documents for use in the healthcare field;

BHI BLUE HEALTH INTELLIGENCE

The mark consists of the stylized letters bhi and below the words Blue Health Intelligence.;electronic storage of information in the nature of data and documents for use in the healthcare field;Color is not claimed as a feature of the mark.;providing healthcare information, namely, retrieving healthcare information from an electronic database for the benefit of others;HEALTH INTELLIGENCE;