BLUE ZONES, LLC

4D PROCESS

Educational programs relating to public health initiatives, namely, providing training programs to improve health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness; Educational programs relating to public health initiatives, namely, providing community-led transformation training programs that bring residents, business leaders, advocates and all levels of government together to collaborate on projects and programs that advance a walkable, bikeable, and more livable built environment, improving community health;FOUR D PROCESS; FOR D PROCESS;Promoting public awareness of public health initiatives and projects that improve health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness;Health care services, namely, wellness programs for communities that are based on research involving cultures of longevity and wellness; consulting services in the field of health care services, namely, wellness programs that are based on research involving cultures of longevity and wellness; health care services relating to longevity that are based on research involving cultures of longevity and wellness; Providing a website featuring health information relating to wellness, anti-aging and longevity that is based on research involving cultures of longevity and wellness; health care services, namely, planning, administering and managing public health initiatives and projects in the nature of wellness programs that improve health and longevity that are based on research involving cultures of longevity and wellness;PROCESS;

BLUE ZONES

On-line retail store services featuring foods; food products; coffee; tea; [ seeds; beverages; ] clothing; [cosmetics; fragrance products; ] general merchandise; and general consumer goods;

BLUE ZONES

Cosmetics; Non-medicated skin care preparations;

BLUE ZONES

Shelled, roasted, prepared, processed, salted and unsalted nuts; yogurt; soup; [ frozen vegetables; ] dried beans;

BLUE ZONES

[ Breakfast cereals; Cereal-based snack foods; ] Coffee; Honey; [ Ready-to-eat cereals; ] Tea;

BLUE ZONES

Promoting public awareness of practices to improve the health and longevity of communities through the organizing of public health projects; all of the foregoing services are based on research involving cultures of longevity and wellness;Public health initiatives, namely, planning, promoting, administering and managing wellness programs to improve the health and longevity of communities; all of the foregoing services are based on research involving cultures of longevity and wellness;

BLUE ZONES

public health and wellness programs in the nature of providing physical fitness classes and nutrition courses; exercise programs in the nature of providing physical fitness classes, all of the foregoing services are based on research involving cultures of longevity and wellness;public health awareness programs in the nature of promoting health and wellness so people can lead healthier lives, all of the foregoing services are based on research involving cultures of longevity and wellness;counseling services in the fields of health, nutrition and lifestyle wellness; health care services, namely, wellness programs; providing a website featuring content regarding healthy living and lifestyle wellness; providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; wellness and health-related consulting services; providing assistance, fitness evaluation and consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to improve health; providing assistance, fitness evaluation and consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; massage; Establishing, developing and providing residential and commercial communities focused on health, wellness and longevity in the nature of providing health improvement services and facilities for health and wellness of the body and spirit; preventative health programs and community sponsored health programs in the nature of providing assistance, fitness evaluation and consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health; employer sponsored health programs in the nature of providing assistance, fitness evaluation and consultation to corporate clients to help their employees make health, wellness and nutritional changes in their daily living to improve health; wellness communities in the nature of providing health improvement services and facilities for health and wellness of the body and spirit, all of the foregoing services are based on research involving cultures of longevity and wellness;

BLUE ZONES

Educational services in the nature of an ongoing program providing information concerning healthy lifestyle and longevity-oriented expeditions to cultures of longevity around the world provided via a global computer network;

BLUE ZONES

Cafes; Carry-out restaurants; Coffee bars; Juice bar services; Restaurant services; Tea bars; Wine bars;

BLUE ZONES

Cook books; Printed guides for diet, nutrition, healthy food, menu planning, recipes, food preparation, cooking, fitness, and weight loss and control; Recipe books; Series of non-fiction books in the field of diet, nutrition, healthy food, menu planning, recipes, food preparation, cooking, fitness, and weight loss and control. All of the foregoing goods are based on research involving cultures of longevity and wellness;

BLUE ZONES

A series of books, written articles, handouts and worksheets in the field of healthy lifestyles, happiness and longevity; Books in the field of healthy lifestyles, happiness and longevity; Printed instructional, educational, and teaching materials in the field of healthy lifestyles, happiness and longevity; all of the foregoing goods are based on research involving cultures of longevity and wellness;

BLUE ZONES

Education services, namely, providing live and on-line instruction, information, consulting and mentoring in the field of healthy lifestyles, happiness and longevity; Educational services, namely, conducting classes, seminars, conferences, workshops in the field of healthy lifestyles, happiness and longevity and distribution of course material in connection therewith; Providing educational mentoring services and programs in the field of healthy lifestyles. All of the foregoing services are based on research involving cultures of longevity and wellness. Longevity-oriented expeditions to cultures of longevity around the world;The mark consists of a design and a literal component. The design is located to the left of the literal portion and consists of curved pieces of the peripheries of concentric blue circles that appear to spin, and include a portion of the neighboring, abstract human figure in faded orange with upraised arms and legs akimbo. The wording BLUE ZONES appears to the right of the design in stylized upper-and-lower, gray capitals.;The color(s) blue, tan-orange, gray, and white is/are claimed as a feature of the mark.;

BLUE ZONES

Accreditation services, namely, developing, evaluating, and testing standards for healthy environments and lifestyles, happiness and longevity for the purpose of accreditation - all of the foregoing services are based on research involving cultures of longevity and wellness; Architectural design; Architectural research; Design of factory buildings; Design, development, and testing services for others in the fields of new food products and new menus; Development and establishment of testing specifications and procedures in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Interior design services; Planning and design of residential, institutional, commercial and office spaces; Planning and layout design services for environments and interior spaces that promote healthy lifestyles, happiness and longevity; Product design and development in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Providing a website featuring information in the field of interior design and architecture for use by interior designers and architects; Research and development and consultation related thereto in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Research on building construction or city planning; Urban design planning services;

BLUE ZONES

Bottled drinking water; Drinking water; Spring water; Water beverages;

BLUE ZONES

Health resort services, namely, providing food and lodging that specialize in promoting patrons' general health and well-being; Hotels; Providing information and advice on hotels and restaurants to tourists and business travelers; Reservation of hotel rooms for travelers; Residential hotel services; Resort lodging services;

BLUE ZONES

Providing assistance to senior citizens seeking to determine assisted living facilities appropriate for their needs; Providing assisted living facilities; Providing community centers for social gatherings and meetings; Providing congregate living facilities; Providing independent living residences and living facilities; Rental of rooms as temporary living accommodations; Retirement homes;

BLUE ZONES

Design, development, and testing services for others in the fields of new food products and new menus; Product design and development in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness;

BLUE ZONES

Café services; restaurant and bar services; catering services;

BLUE ZONES

Accreditation services, namely, developing, evaluating, and testing standards for healthy environments and lifestyles, happiness and longevity for the purpose of accreditation - all of the foregoing services are based on research involving cultures of longevity and wellness; Architectural design; Architectural research; Design of factory buildings; Design, development, and testing services for others in the fields of new food products and new menus; Development and establishment of testing specifications and procedures in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Interior design services; Planning and design of residential, institutional, commercial and office spaces; Planning and layout design services for environments and interior spaces that promote healthy lifestyles, happiness and longevity; Product design and development in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Providing a website featuring information in the field of interior design and architecture for use by interior designers and architects; Research and development and consultation related thereto in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Research on building construction or city planning; Urban design planning services;

BLUE ZONES

In the statement, Column 1, line 1, Minnesota should be deleted, and Delaware should be inserted.;Food supplements based on research involving cultures of longevity and wellness; nutritional supplements based on research involving cultures of longevity and wellness; vitamins based on research involving cultures of longevity and wellness; mineral supplements based on research involving cultures of longevity and wellness; herbal supplements based on research involving cultures of longevity and wellness;

BLUE ZONES

Accreditation services, namely, developing, evaluating, and testing standards for healthy environments and lifestyles, happiness and longevity for the purpose of accreditation - all of the foregoing services are based on research involving cultures of longevity and wellness; Architectural design; Development and establishment of testing specifications and procedures in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Planning and design of residential, institutional, commercial and office spaces; Planning and layout design services for environments and interior spaces that promote healthy lifestyles, happiness and longevity; Research and development and consultation related thereto in the field of healthy environments and lifestyles, happiness and longevity - all of the foregoing services are based on research involving cultures of longevity and wellness; Research on building construction or city planning; Urban design planning services;

BLUE ZONES

Wines;

BLUE ZONES

Hummus; Olive oils; Preserved, dried and cooked olives;

BLUE ZONES

Cosmetics; Fragranced skin care preparations, namely, skin cleansers and skin moisturizers; Fragrances; Non-medicated preparations all for the care of skin, hair and scalp; Perfumes; Cosmetic soaps; Natural soap bars; Non-medicated hair care preparations; Room fragrances;

BLUE ZONES

arranging of cruise services; cruise ship services; scheduling, arranging and booking of transportation for water and air excursions to and in the world's longest lived cultures; all of the foregoing relating to health, wellness, well-being, longevity, or the world's longest lived cultures;

BLUE ZONES

Arranging, organizing and hosting social entertainment events; lectures and seminars in the fields of healthy lifestyles and environments, happiness and longevity; health club services, namely, providing instruction, classes, and equipment in the field of healthy lifestyles and physical exercise; organizing and hosting cultural and arts events; organization of exhibitions for cultural or educational purposes;

BLUE ZONES

Flour; sauces; coconut flour, Ojoche flour; cornmeal; corn flour;

BLUE ZONES

Fruit juice beverages; Horchata beverages; Carao fruit juice;

BLUE ZONES

Health resort services, namely, providing food and lodging that specialize in promoting patrons' general health and well-being; Hotels; Providing information and advice on hotels and restaurants to tourists and business travelers; Reservation of hotel rooms for travelers; Providing a website for making reservations and booking of eco-lodging; Providing travel lodging information services and travel lodging booking agency services for travelers; Resort lodging services;

BLUE ZONES

Canned fruits; Canned vegetables; Dried fruits; Meat substitutes; Vegetable juice for cooking; Vegetable oils for food; Cooked vegetables; Dehydrated vegetables; Dried fruit and vegetables; Formed textured vegetable protein for use as a meat substitute; Freeze-dried fruits; Freeze-dried vegetables; Nut meats; Preserved fruit and vegetables;

BLUE ZONES

Providing assistance to senior citizens seeking to determine assisted living facilities appropriate for their needs; Providing assisted living facilities; Providing community centers for social gatherings and meetings; Providing congregate living facilities; Providing independent living residences and living facilities; Rental of rooms as temporary living accommodations; Retirement home services; Catering services for retirement homes; Continuing care retirement communities (CCRCs) in the nature of assisted living and independent living facilities;

BLUE ZONES

Carao fruit syrup for use as food; Pinolillo beverages, namely, corn starch based drink, in the nature of a food beverage consisting primarily of maize;Syrups for making non-alcoholic beverages; Pinolillo beverages, namely, corn-based beverages not for food purposes;

BLUE ZONES

In the statement, line 11, all of the foregoing relating to health, wellness, well-being, longevity, or the world's longest lived cultures is inserted after travelers;.;Designing, arranging, conducting and operating trips and transportation for tours of the world's longest lived cultures; providing and arranging transport for guided tours, educational tours and sightseeing tours; travel agency services, namely, making reservations and taking bookings for transportation of passengers and goods; transport services for sightseeing travel tours; scheduling, arranging and booking of transportation for land excursions to and in the world's longest lived cultures; reservation services for transportation; provision of travel and transport information and advice on itineraries, activities, lodging and dining to tourists and travelers; * all of the foregoing relating to health, wellness, well-being, longevity, or the world's longest lived cultures *;

BLUE ZONES

educational services, namely, conducting guided tours of world's longest-lived cultures; courses in the fields of healthy lifestyles and environments, happiness and longevity; travel tour operating services and organization of excursions in the nature of organizing and conducting guided tours of historical and cultural sites, landmarks and local attractions related to health, happiness and longevity; arranging of excursions, namely, conducting guided outdoor expeditions;

BLUE ZONES

The mark consists of a circle design formed by the outlines of four pointed oval-shaped leaves of equal size and spacing, with the two leaves on the right and the two leaves on the left connected to each other, all centered above the words BLUE ZONES in all caps lettering.;Hats; Pants; Rain wear; Shirts; Sleepwear; Socks and stockings; Thermal underwear; Underwear; Women's clothing, namely, shirts, dresses, skirts, blouses; Wristbands as clothing; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Coats for children, women and men; Headwear for children, women and men; Hoodies; Leather belts; Outerwear, namely, jackets, gloves, hats, scarves, mittens, and boots; Shoes for children, women and men; T-shirts for children, women and men;Color is not claimed as a feature of the mark.;On-line retail store services featuring downloadable software in the field of health, well-being and longevity based on research involving cultures of longevity and wellness; Promoting public awareness of public health initiatives and projects that improve health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness; Promoting public interest and awareness of practices to improve the health and longevity of communities through the organizing of public health projects; On-line retail store services featuring books and publications, foods, food products, coffee, tea, beverages, seeds, gardening tools and accessories, yoga clothing and accessories, exercise goods, athletic goods, sporting goods, clothing, supplements, pharmaceuticals based on research involving cultures of longevity and wellness, health care products based on research involving cultures of longevity and wellness, cosmetics, fragrance products, and a wide variety of consumer goods for others; Business administration of programs in the nature of wellness programs that improve health and longevity that are based on research involving cultures of longevity and wellness;Health care consulting in the field of improving health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness; Health care services, namely, wellness programs for communities that are based on research involving cultures of longevity and wellness; health care services, namely, wellness programs that improve health and longevity that are based on research involving cultures of longevity and wellness; Providing health care information by global computer networks in the field of improving health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness;