BRIERLEY & PARTNERS, INC.

B BRIERLEY

The mark consists of a stylized, bolded letter B to the left of the word BRIERLEY.;As to' BRIERLEY;Color is not claimed as a feature of the mark.;Advertising services for others, namely, creating and implementing customer relationship management (CRM) programs for others; business consulting services in the field of customer relationship management (CRM) programs; business services, namely, implementing and managing customer loyalty programs; conducting business and market research, surveys, and analyses for others; promoting the goods and service of others through incentive programs; marketing technology outsourcing services; and designing customer incentive and rewards programs;Technical consulting services in the field of customer relationship management (CRM) programs, namely, design of computer software and websites to manage customer loyalty programs; Application service provider (ASP) featuring proprietary software used to manage customer websites and databases, customer activity tracking, customer loyalty currency accrual, customer reward redemption, and multi-channel communications and reporting of key performance metrics, all for the purpose of building and maintaining customer loyalty;