Bristlecone, Inc.

<BOON>

The mark consists of BOON in stylized lettering, preceded by a less than symbol and followed by a greater than symbol.;Financial services, in the nature of arranging loans to be used to purchase home furnishings, automobiles and related products and services, bridal gowns, jewelry, medical devices and accessories, medical treatment and care, telecommunications devices and services, and pets and pet-related products and services, including pet food, training, veterinary services; financing services; financial services, namely, money lending; consumer lending services; providing funds for the leasing of automobiles and related products, automobile accessories, home furnishings, bridal gowns, jewelry, medical devices and accessories, pets and pet-related products, and telecommunications devices; installment loans;Color is not claimed as a feature of the mark.;