C3 METRICS, INC.

ARSR

ATTRIBUTED REVENUE TO SPEND RATIO;value engineering services in the nature of cost-benefit metric analysis in the field of advertising;

AVSR

ATTRIBUTED VALUE SPEND RATIO;value engineering services in the nature of cost-benefit metric analysis in the field of advertising;

BOS

Business management and advisory services related to statistical analysis and scoring of effectiveness of advertising;

C3 METRICS

Computer programs for tracking and analyzing online traffic related to (1) users clicking through to online advertisements and websites, (2) users viewing online advertisements and websites, (3) management of and optimization of expenditures and returns related to the aforesaid online traffic, and (4) verifying and crediting sources of the aforesaid online traffic;C THREE METRICS;Business management and advisory services related to (1) online traffic related to users clicking through to online advertisements and websites, (2) users viewing online advertisements and websites, (3) management of and optimization of expenditures and returns related to the aforesaid online traffic (4) planning and management services related to optimization of online advertising and online marketing, (5) accounting services, namely, verifying and crediting sources of the aforesaid online traffic, and (6) providing bookkeeping services for others in the field of advertising, namely, keeping track of monetary expenditures and returns related to click-thru traffic and view-based impressions;METRICS;Providing computer systems and services and hosting applications, namely, application service provider (ASP) services featuring software for tracking and analyzing online traffic related to (1) users clicking through to online advertisements and websites, (2) users viewing online advertisements and websites, (3) management of and optimization of expenditures and returns related to the aforesaid online traffic, and (4) verifying and crediting sources of the aforesaid online traffic;

FULL FUNNEL ATTRIBUTION

ATTRIBUTION;providing temporary use of non-downloadable software for use in capturing, measuring, analyzing and attributing advertising effectiveness for a specific advertiser from the first advertisement seen or heard by a consumer to the last advertisement prior to completing a transaction;

LAST CLICK

The mark consists of the words LAST CLICK contained substantially within a red circle with a red line through it and the red circle in turn is contained within a larger white circle.;The color(s) red, white, black is/are claimed as a feature of the mark.;Promotional material used in connection with services that provide temporary use of non-downloadable software for use in capturing, measuring, analyzing and attributing advertising effectiveness for a specific advertiser from the first advertisement seen or heard by a consumer to the last advertisement prior to completing a transaction;